12d • General discussion
🔎Google Demand Gen Campaigns
What Are Google Demand Gen Campaigns?
Google’s Demand Gen campaigns are built to generate new demand at the top of the funnel- reaching people before they’re searching.
Where they run:
- YouTube (including Shorts + in-stream)
- Google Discover feed
- Gmail
How they work:
- Use audience signals (interests, behaviors, lookalikes, remarketing)
- Rely on engaging image + video creative to grab attention
- Google’s AI places ads where people are most likely to interact
👉TLDR: Demand Gen = top-of-funnel campaigns designed to create awareness and interest.
Have you tried Demand Gen campaigns? Share below what you have learned/ how they have worked! 👇
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🔎Google Demand Gen Campaigns
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