"Watch what they do, not what they say" This has always been a guiding principle for me in life & business There are so many gurus online telling is what to do/not to do But what are they doing? No, not what are they selling, but what are they ACTUALLY doing to spread their message & acquire clients? What funnels? Ads? Content? Acquisition channels? I think this paints a much better picture of what is working for someone rather than whatever it is they are trying to sell So, with this in mind, I decided to take a look at what Alex Hormozi is doing. And what I found is that at the core of his business, he is running a live event funnel that is designed to ascend clients up into his high-ticket coaching/consulting offers It's called the Scaling Workshop, and it's a 2-day in-person event that takes place at the Acquisition headquarters This got me super excited because if anyone has a pulse on an industry and knows where the puck is headed, it's Hormozi. So why is he building his business around live events? What's the strategy? What are the outcomes? What does the funnel look like? These are all questions I answer in the video I just posted on YouTube A full breakdown of Alex Hormozi's live event funnel. Enjoy :)

A few weeks ago we helped one of our clients host their first in-person event for their community The results? - 9.7/10 attendee satisfaction score - 93 net promoter score (anything above 80 is considered world class) - 100% of the attendees said they would attend again We also just found out that we closed over $500k in revenue from the event, which unfortunately happened after I recorded the case study😅 That being said, this event was not financially motivated at all. The whole objective was to transform the lives of the attendees through a 2 day experience. The money is great, but only when its a byproduct of trust, value, and transformation. I recorded a video where I break down the strategy, the objectives, the results, and everything in between for this event Enjoy! Drop any questions you have down below👇

Yo Ethan, Andy, and the IRL family! I’ve spent the last 12 months proving that 'In-Person' is the highest form of engagement for a community-driven business. I recently took a massive leap into the live event space with my brand, Beyond the Net. While my Skool group was down, I focused purely on the 'IRL' side of the game (mainly because handling both was hard for me l😆) Q1 Receipts: - $10,000 in revenue generated purely from our in-person Sunday Sessions - 1.8 Million views online in February 2026 proving that viral digital content is only useful if it puts bodies in a room - $4k personally generated for in person coaching for myself last year I’m stepping back into the online space to manage the backend personally now. I’ve realized that the 'Manual Grind' of events only works if you have the digital plumbing to support it. Between all the information here to learn on Skool and in person events I've consolidated my 2026 Content OS and the Mastermind Transcripts from all my experience on Skool the last three years. If you're looking to monetize your next retreat, workshop, or local event without breaking the bank, feel free to ask questions. I'm not as knowledgeable as Ethan or Andy but, I'd love to share the systems I used to bridge that $10k digital-to-physical gap. Q1 is flying.

We wrapped up CounterpartOS Accelerate over the weekend, and let me tell you, it was incredibly special! We welcomed 13 founders to Fort Lauderdale, FL for an intense, vulnerable workshop all about reckoning with false beliefs and gearing up for growth and progression. The results weren't too shabby either: 9.7/10 Attendee Experience Score 93 Net Promoter Score Moving forward, we'll create in-depth case studies for each event that we do. These will pull back the curtain on our methodology and systems pertaining to each event we create. You can find it in the Classroom, and here's what you'll see inside: - Event Overview (the high level overview & stats) - Event Design (insights from our design process) - Event Promotion (nuggets and hacks during promotion) - Event Revenue (revenue models and results) You can also go there by clicking here #Event Overview Check it out and let me know what you think!

Thanks for the awesome call today, @Ethan Simons I have one more question: where do I find / recruit an external photographer for the event? It doesn't have to be someone professional, just good iPhone pictures, some video maybe. And what do you guys think about those polaroid print-out on site cameras? Are they good? For which use case?