Why is this 7-figure SaaS founder so bullish on IRL events?

Jordan Mix is the Co-founder of Ideabrowser, and back in January we helped him & Greg Isenberg launch their first official in-person event

These were the results:

✅6-figure launch

✅ Sold out

✅ 9.04/10 attendee satisfaction score

✅ 79 Net Promoter Score (anything above 70 is considered excellent)

The event was awesome, but a few weeks ago, a question popped into my head...

Jordan is the co-founder of a SaaS product & community that has tens of thousands of users

He wears so many hats in the company, and has a lot on his plate

So, out of everything that he could have invested his time & energy in, why did he decide to invest it in an in-person event?

Well, I decided to just ask him.

And the answer might surprise you...

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