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Apr 15 •
AI Won't Take Your Job — But Someone Who Understands It Will
This week I want to talk about something that I believe is the single most important mindset shift happening in our industry right now. And I want to be transparent with you: it's also the reason I'm evolving what I do and what this community is becoming. Let's get into it. 1. THE STATEMENT THAT SHOULD WAKE EVERY HOSPITALITY PRO UP "AI won't take your job — but someone who understands AI will." This isn't a threat. It's an invitation. The people who will lead the hospitality and events industry in the next 5 years are the ones learning AI right now. Not the technology itself, but how to apply it to real work, client experiences, event logistics, team communications, vendor management, and more. The gap between those who lean in and those who wait is widening every single day. 2. WHY I'M PIVOTING AND WHY IT MATTERS FOR YOU After years building my expertise in the events industry, I've made a decision: I'm combining everything I know about hospitality and events with the AI skills I've been developing and I'm bringing it here, to this community, first. This isn't about becoming a tech person. It's about being an events and hospitality professional who uses the most powerful tools available. I want to be the guide I wish I'd had. And this community is where I'll be sharing it all. 3. AI IS NOT ONE-SIZE-FITS-ALL AND HOSPITALITY IS UNIQUE The events and hospitality industry has nuances that generic AI advice doesn't address. Our timelines are unpredictable. Our clients are emotional. Our teams are stretched thin. Our logistics are complex. That's exactly why industry-specific AI education matters. I'm not here to teach you ChatGPT for the sake of it, I'm here to show you how it applies to YOUR work: run-of-show documents, supplier briefs, post-event reports, team onboarding, and so much more. 4. THE SKILLS GAP IS REAL AND IT'S YOUR OPPORTUNITY Right now, the majority of professionals in our industry are not using AI in any meaningful way. That means the learning curve is still accessible and the competitive advantage is still up for grabs.
Pinned
Apr 15 •
Community Change
Hey everyone! I have some exciting news to share and some good news specifically for YOU. Starting April 24th, this community is officially becoming a paid membership. This means new members will pay $27 to join, which will allow me to invest even more into the content, resources, and support I bring to this space. But here's the thing: because you were here from the beginning, you're getting in FREE — for life (or as long as you stay a member). No charges, no catch. This is my way of saying thank you for believing in this community early on. One important note: please don't leave and rejoin the community, as you'd lose your free access and be prompted to pay like any new member. I'm grateful to have you here, and I can't wait to share with you what's coming next. — Teresa
13h •
My Two Cents for Friday - Opportunities Don't Wait for Your Permission
The moment: I hesitated on a recent opportunity, waiting to feel "ready" before I said yes. But, decided to take the leap before the window closed. The Lesson: Readiness is a feeling, not a requirement. I was treating it like a green light I needed before I could move, but nobody actually gets that signal, you just decide and catch up to the decision afterward. The only real cost of hesitating wasn't the opportunity itself; it was the time I spent waiting for permission that was never coming. 🔥Why it matters: Opportunities aren't waiting rooms. They don't sit patiently while you build up confidence, finish "one more thing," or feel like the timing is perfect. The people who move aren't the ones with the most certainty, they're the ones who acted before they had it. Waiting for permission (from yourself, from circumstances, from feeling "ready") is just a polite way of saying no. Say yes first, figure out the rest on the way.
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2d •
Event Theme & Experience Design — How to Use AI as Your Creative Partner to Generate Ideas That Actually Wow
Hey community — this week we're getting creative! Most of what we cover in this community is operational - processes, systems, contracts, audits, SOPs. All of it essential. But this week I want to remind you of something important: the reason clients hire great event professionals isn't just to execute logistics flawlessly. It's to create experiences that their attendees will still be talking about six months later. That creative dimension: the theme, the atmosphere, the wow factor moments, the experience touch points that make an event feel intentional rather than assembled is where good events become great ones. And it's also where a lot of event planners quietly struggle. Not because they lack creativity, but because the blank page is hard. The pressure to come up with three to five fresh theme ideas for a client presentation by Thursday morning, when you're also managing three other events, is genuinely difficult. AI is your creative partner for exactly this challenge. And this week I'm giving you the tool, the prompt, and the full strategy for using it. ━━━━━━━━━━━━━━━━━━━━━━━━ 1. WHY EVENT THEME AND EXPERIENCE DESIGN MATTERS MORE THAN EVER Attendees have been to a lot of events. Generic hotel ballroom setups, standard buffet dinners, predictable team-building activities, forgettable centrepieces. They've seen it all. The corporate event landscape has shifted significantly over the last five years. Post-pandemic, attendance at in-person events is no longer automatic. The events that get funded again next year are the ones that generated genuine engagement, real connection, and memorable moments that people referenced afterward. The events that struggle for renewal are the ones where the feedback was "it was fine." Fine is not a strategy. AI helps you move from fine to exceptional by giving you a structured creative framework that generates ideas you can refine with your experience and present to clients with confidence. 2. THE EVENT THEME & EXPERIENCE GENERATOR: THE FULL PROMPT
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3d •
This week's Lesson Learned: A Bigger Check Isn't Always a Better Sponsor
Context: A sponsor offers a bigger check than the one who actually fits your audience and event. What happens: You make the mistake of chasing the highest bidder instead of the best fit. A sponsor who writes a bigger check but doesn't align with your audience, doesn't show up, or pushes an agenda that feels out of place ends up costing you more than the extra dollars are worth, in attendee trust, in the vibe of the room, and in your own credibility as the organizer who chose them. Meanwhile, the sponsor who pays less but genuinely fits your community shows up, engages, and often becomes a repeat partner who actively helps your event grow. What to do differently: Evaluate sponsors on fit first, fee second. Ask: does this sponsor's product or message actually matter to my audience? Will they show up and engage, or just slap a logo on a banner and disappear? A right-fit sponsor at a lower price point builds trust with your attendees and often opens doors to bigger opportunities later. A wrong-fit sponsor at a premium price can quietly erode the thing that makes your event valuable in the first place, its relevance to the people in the room. Takeaway for you: The highest offer isn't always the best deal. Protect your audience's trust by choosing sponsors who belong in the room, not just the ones who pay the most to be there. #LessonLearned #Sponsorship #EventStrategy
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