Alex Hormozi’s 4th money model is continuity offers. This means “providing ongoing value that customers make ongoing payments for - until they cancel.” How are you applying this specifically to your rental business?

I’ve always found sales to be difficult. There have been multiple reasons for this. Bad experiences with unethical salesmen, a childhood mentors aversion to salesmen, a misunderstanding of what it means to sell, etc. etc.. But I’m realizing something the more I learn and focus on building this skill. When you have something of true value to offer, sales becomes natural. When I know the person buying will benefit, and the benefit they receive outweighs the money they exchange, what kind of person would I be if I did not put effort into helping them see that. In other words, it is actually in the customers best interest for me to be a good salesman, with strategy tactics and all, when I have the right offer.

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How has everybody's week been? Our weather in Ohio has finally cooled down and we are going into a 4 week dry spell so all the dirt equipment is moving along with lifts for painting and other projects. Starting to work on our end of the year purchases to take advantage of the Section 179 Depreciation. How many of you purchase used equipment to put in your rental fleet? We are looking at adding a T595 and new is 60,000 and I have multiple units near me for sale for 45,000 with 250-350 hours in great shape.

How do you apply the value equation to your rental business?