Similar. Following and refining my sales script.

@Josh Mueck

This is obviously not a hard a fast rule for me. 10/10 times my actual pricing doesn't match the spreadsheet but it is helpful for me to be able to play with these numbers prior to purchasing new equipment.

These promos go live 10/1. Currently running a whisper tease shout launch. I may regret running both promo's at once but my reasoning is a fast cash play on the 4-for-2 and a lead gen on the giveaway. All 2nd place entries are going to get a voucher for 25% off up to $200 on any rental booked within 30 days or $500 off mulching service scheduled within 30 days. I am using clicksend for sms messaging, meta business suite for all social posts, and Renterras marketing tool for emails. All messages, posts, and emails have been scheduled so it's automated from here on out except fulfillment. I used ACQ AI and ChatGPT to help plan, build, & launch the campaign.

@Josh Mueck Previous opted in customers for emails and sms. FB/IG followers for social with a request to share. Paid FB 30 mile radius from home office. Don't have the lists of interests & demographics I used right here but I picked interests around the equipment we rent and demographics for company size, years in business, engaged shoppers, etc.

I’d like to know as well. Dollar utilization is a fairly new metric for me so I’m still wrapping my head around whats good/bad utilization.

@Josh Mueck ah ok. If I’m understanding you will have a base offer (weekend saver) and a bonus packed offer (pro warrior). Thats a good thought. Pack the pro warrior with enough benefits “they feel stupid saying no.” Have you considered using delivery rates as a lever?

@Josh Mueck Sure. I was already talking about these things in social media posts, email marketing, and on our website. But after reading about this concept, I have started to frame them into sales conversations immediately after I quote the price. “Up-time guarantee” - if the rental goes down due to mechanical failure or faulty equipment we will replace or upgrade same day or next morning. Or refund for unused rental time. - reduce fear of failure “Right fit promise” - We’ll spend as much time as needed to ensure the customer has the right machine for the job and in training them to safely and efficiently use the equipment. (Free consult & training) - increase likely hood of success “Free local delivery” - includes delivery up to 10 miles. (I am slowly reducing this range. It was originally 15 and used as an attraction offer) Presentation goes something like: “ (full order price) and this also includes our uptime guarantee which means if our machine goes down you become our priority. We will get you another machine same day even if we have to upgrade, and if for some reason we can’t we will refund you 100% for all unused hours, no questions. We’ll also provide free in the yard or onsite training for the operator to make sure you understand all the controls and best practices to make sure you can get the job done safely and efficiently. And lastly, maybe best of all, this also includes free delivery within 10 miles.” As far as pricing goes, nothing changes based on these things. They are standard practice that would happen regardless. I did these things (with the exception of free delivery) prior to ever thinking about creating “offers.” They are all valuable and increase the vale to price ratio, but only if I point them out and highlight them as benefits. If the customer doesnt hear these things they use price as their only value comparison between us and the next store, and we are not the cheapest so we lose every time.