About thirteen years ago, I started working with a world-renowned diabetes and endocrinology specialist in Birmingham, Michigan. Back then, I owned a digital marketing agency, and I helped level up his online presence. We ended up working together for ten years — yes, a full decade. The only reason our work ended was because his daughter opened her own marketing agency. And look… you don’t compete with family. So we wrapped things up about three years ago. Early in the relationship, I asked him if he ever held patient appreciation events. To my surprise, he said yes — every May or June. Mediterranean food catered. All his suppliers and vendors invited. Booths set up. And whether it rained or shined, they had covered parking ready so nothing slowed the momentum. Now… why am I telling you this story? Because this was a brilliant strategy for creating Business Superfans® — the equivalent of die-hard sport-teams superfans (faces painted, team jerseys...) not just from patients, but from staff, suppliers, and vendors at the exact same time. Let me break it down, because I attended these events personally and helped him turn them into growth engines. The patients, the clinic team, and all the suppliers came together in one place.Patients enjoyed a healthy lunch, connected with staff outside the typical office visit, and met the vendors to learn about the products and services that support their care. Vendors got face time with patients and the clinic team — deepening relationships and strengthening trust. And of course, everyone got access to Dr. G in a relaxed, human environment… which made loyalty skyrocket. So how did we leverage this moment for mutual benefit? 1. We captured video testimonials from patients every single year — two to four high-quality stories each time. 2. We captured testimonials from vendors about their experience working with the clinic. 3. And we captured testimonials from the clinic about their vendors — building goodwill and strengthening partnerships.

Most service-business owners think they need more leads, more marketing, or more hustle to grow. But here’s the truth: You’re already sitting on the most powerful growth engine in your business — your people. Your employees. Your customers. Your contractors. Your partners. Your entire ecosystem of relationships. When aligned and activated, they operate like a high-performance rowing crew — transforming into Business Superfans® who drive the R⁶ Reactor™, the six forces behind unstoppable momentum in any service business: - Recognition that Elevates - Retention that Endures - Reputation that Precedes You - Reviews that Multiply & Build Trust - Referrals that Fuel Momentum - Revenue that Stays & Scales This is the real power of People & Performance. Not just hiring… not just “culture”… but intentionally shaping an ecosystem where every stakeholder becomes an advocate, contributor, and multiplier of your success. This is exactly why I built the S.U.P.E.R.F.A.N.S. Framework™ — to help entrepreneurs move from chasing to scaling by unlocking the potential sitting right inside their business. Your Turn: Where do YOU see the biggest opportunity inside your R⁶ Reactor™ right now? - Recognition? - Retention? - Reputation? - Reviews? - Referrals? - Revenue? Drop your thoughts below — let’s uncover your next big unlock. One action. One stakeholder. One superfan closer — to lasting prosperity.

The most powerful words you will ever speak are the ones you say to yourself. “I AM” statements are more than affirmations. They are declarations of identity — and identity shapes behavior, performance, decision-making, and ultimately, your results. Every championship team, elite leader, and high-performing entrepreneur operates from a clear internal standard of who they are, not just what they do. In business, “I AM” statements determine how you show up for your clients, your team, your partners, and your stakeholders. They influence the energy you bring into conversations, the confidence behind your decisions, and the resilience you tap into when challenges arise. In life, they shape your self-belief, your discipline, your emotional resilience, and the trajectory of your personal growth. Because identity drives destiny. That’s why I created the I AM Prosperity Pathway Statements™ — a championship-level set of identity declarations designed to help you align your mindset, elevate your leadership, strengthen your habits, and accelerate your momentum on the Prosperity Pathway™. You’ll find them now available in the Classroom. 👉 I’d love for you to review them and share your feedback. Let me know what resonates, what you’d improve, and what you’d add. Your insights will help refine this for the entire community. And feel free to use these as a template to create your own personal I AM Statements — the ones that align with your goals, your leadership style, and your Prosperity Pathway™. Which I AM statement are you choosing to embody first?

Listening is the foundation of effective human connection and the clearest demonstration of how much you value others. Your listening skills speak volumes throughout every relationship-building interaction. Demonstrate Genuine Interest By: Physical Presence - Making and maintaining eye contact with the person speaking - Keeping an open stance with arms relaxed or naturally animated - Clearing your workspace when meeting with clients, vendors, or employees - Turning off radios, TVs, and computers to eliminate distractions Engaged Response - Paraphrasing what you hear to confirm understanding - Asking relevant, thoughtful questions - Reading body language to gauge how your remarks are received - Taking notes during workshops and important conversations - Remembering you have two ears and one mouth—use them proportionally Respectful Dialogue - Honoring others' perspectives even when you disagree - Responding with openness rather than judgment Avoid These Interest-Killers: Closed Body Language - Folding your arms across your chest - Creating physical barriers with beverages or items held defensively Divided Attention - Scanning the room for other conversation opportunities - Checking your phone, texts, or emails during meetings - Glancing at your watch or wall clock mid-conversation - Answering calls without prior explanation of urgent expectations Disrespectful Behaviors - Interrupting before others finish speaking - Arriving late to meetings or events - Spending time in the hallway on calls during meetings - Failing to reciprocate when someone shares their business card - Responding with judgmental tone or words Remember: Every interaction is an opportunity to build trust and strengthen relationships. Your listening habits reveal your priorities.

Every championship business starts with people — not just employees, but empowered performers who take ownership and drive results. This category is all about unlocking your team’s full potential through leadership, communication, culture, and accountability. 💥 What you’ll find here: • Strategies to recruit, retain, and inspire top talent • Leadership insights to raise standards and morale • Mindset tools to keep your crew performing under pressure Whether you lead a crew of 3 or 300, this is where you’ll learn how to coach like a champion and turn your people into your competitive edge. ❓ What’s one leadership habit that’s improved your team’s performance the most?