Most service businesses chase customers and overlook the seven other stakeholder groups that determine whether they grow, stall, or struggle. That blind spot costs more than most owners realize. After 35+ years helping service-based companies scale, Mailbox Power is the only platform I’ve found that automates recognition and combines it with AI-driven prospecting across your entire ecosystem — customers, employees, contractors, suppliers, distributors, referral partners, complementary businesses, and ancillary partners. Why This Matters Superfans aren’t created by transactions.They’re created by how people feel between the transactions — and physical mail delivers cut-through impact that digital noise can’t match. Now add AI-driven targeting and timing to that recognition?That’s where the game changes. Real Proof From the Field One of my podcast guests, Liz Weber, posted publicly on LinkedIn after receiving her customized Business Superfans® gift. She highlighted: - “Who does this?” - “Totally on brand!” - And she promoted her episode before it aired All from a single automated recognition touch.Modern ecosystem-building starts exactly like this. Business Superfans® gift. She highlighted: - “Who does this?” - “Totally on brand!” - And she promoted her episode before it even aired She shared the branded bottle, personalized card, and tagged me because thoughtful recognition stood out so much it compelled her to tell her entire network. One automated touch created public advocacy and strengthened our relationship instantly. That’s what ecosystem-powered recognition looks like. Modern ecosystem-building starts exactly like this. AI Prospecting: The Superpower Most Owners Ignore Mailbox Power doesn’t just send personalized mail. Its AI Prospecting Suite helps you identify and engage every type of stakeholder: - Website visitor reveal → identifies visitors checking out your services - AI-triggered mail → physical cards triggered by digital behavior - Business intent data → find companies actively searching for what you offer - Industry + role segmentation → perfect for partners, suppliers, talent, COIs, and ecosystem outreach - Recruiting signals → detect professionals in your market exploring new opportunities

Over the past few months, I’ve been noticing how much AI is changing the way we search and how I’ve been responding to it myself. People aren’t really “Googling” the same way anymore. Instead, they’re asking AI tools like ChatGPT or Gemini and getting full answers instantly. That small shift in behavior is quietly rewriting the rules of visibility online. What I've noticed is that it’s no longer about being first in the search results — it’s about being understood and trusted by AI. Weirdly (in a good way), it’s teaching all of us to communicate with more clarity, honesty, and consistency. That realization has made me rethink how I write, share, and connect online. It’s not about chasing algorithms anymore; it’s about building trust through real voice and genuine value. As entrepreneurs, that’s becoming the opportunity... to create content that sounds like you, feels authentic, and offers something people and AI find meaningful. I love that we can come together and discuss these things, so I’m curious… as you’re working through these changes, what have you been noticing?

The new functionality in ChatGPT 5.1 includes: 1️⃣ GPT-5.1 Instant: The most used model, now warmer by default and more conversational, often surprising people with its playfulness while remaining clear and useful. GPT-5.1: A smarter, more conversational ChatGPT | OpenAI 2️⃣ GPT-5.1 Thinking: An advanced reasoning model that is easier to understand and faster on simple tasks, more persistent on complex ones. GPT-5.1: A smarter, more conversational ChatGPT | OpenAI 3️⃣ Tone Control: More intuitive and effective controls to better match the tone you want in responses. GPT-5.1: A smarter, more conversational ChatGPT | OpenAI Let me know your thoughts, and if this was helpful.

The systems, automations, and AI tools that help service pros dominate time, trust, and traction. 🏆 Why This Matters You’re not just competing against local rivals anymore — you’re playing against global brands with deep pockets.That’s why you need leverage. “I’m an arrogant Frenchman, street-smart from Detroit, connected in Chicago, with an Arizona attitude — and a stubborn Polack to boot.” 🤣 Translation: I don’t play small. Neither should you. This list gives you the same AI advantage the “big boys” use — tailored for service-based businesses, both professional and trade.Use these tools to work smarter, not longer — automate follow-ups, personalize marketing, and free up hours every week. ⚙️ Marketing & Content Creation AI 1️⃣ Jasper AI → Your on-demand marketing copywriter. - Writes ads, blogs, emails, and social posts in seconds. - Train it with your brand voice and never face blank-page paralysis again. 💥 Use it to: crank out consistent marketing content that actually sounds like you, not a robot. 2️⃣ Predis AI → Your social-media content studio. - Generates videos, carousels, captions, and hashtags in minutes. - Great for contractors, consultants, and creatives who need daily visibility. 💥 Use it to: stay top-of-mind on social without spending hours designing. 3️⃣ Surfer SEO → Your SEO co-pilot for organic leads. - Optimizes blog posts so they rank on Google and pull in high-intent local buyers. 💥 Use it to: turn your website into a 24/7 lead magnet — and spend less on ads. 🧠 Systems & Automation AI 4️⃣ Zapier AI Workflows → Your silent operations assistant. - Connects 8,000+ apps, automates lead flow, follow-ups, and data entry. 💥 Use it to: respond faster, eliminate repetitive work, and reclaim hours every week. 5️⃣ Gumloop → Automation on steroids (Zapier + ChatGPT’s baby).

Great teams win because they follow systems that work.This category is where we turn chaos into clarity — optimizing your workflows, automating with AI, and designing repeatable processes that free your time and boost results. 🧩 What you’ll find here: • AI tools and automations to eliminate bottlenecks • Proven playbooks to streamline daily operations• Case studies from members scaling smarter, not harder Because freedom doesn’t come from hustling harder — it comes from building better systems. ❓What’s one process or AI tool that’s been a game-changer for your business lately?