Nov 12 • ⚙️ Processes (Systems & AI)
What I’ve Been Noticing About AI and Search Lately
Over the past few months, I’ve been noticing how much AI is changing the way we search and how I’ve been responding to it myself.
People aren’t really “Googling” the same way anymore. Instead, they’re asking AI tools like ChatGPT or Gemini and getting full answers instantly. That small shift in behavior is quietly rewriting the rules of visibility online.
What I've noticed is that it’s no longer about being first in the search results — it’s about being understood and trusted by AI. Weirdly (in a good way), it’s teaching all of us to communicate with more clarity, honesty, and consistency.
That realization has made me rethink how I write, share, and connect online. It’s not about chasing algorithms anymore; it’s about building trust through real voice and genuine value.
As entrepreneurs, that’s becoming the opportunity... to create content that sounds like you, feels authentic, and offers something people and AI find meaningful.
I love that we can come together and discuss these things, so I’m curious… as you’re working through these changes, what have you been noticing?
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What I’ve Been Noticing About AI and Search Lately
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