I just finished breaking down Neil Patel’s latest predictions for 2026, and the "old way" of marketing (sending traffic to your site) is officially dying.
The game is shifting from "Click-Through Rate" to "On-Platform Consumption." If you're still trying to "link-drop" your way to success, the algorithms are going to bury you.
I’ve identified the 8 major shifts we need to prep for:
- Zero-Click Content (Keep 'em on the platform)
- Search Everywhere Optimization (TikTok is the new Google)
- The "AI Slop" War (Why human-quality is a premium)
- LLM Optimization (Getting ChatGPT to "recommend" you)
- Digital PR > Backlinks
- Conversational Ads (The rise of ChatGPT ads)
- AI-First Browsing (Browsers summarizing your site)
- Multi-Language Scale (Going global with AI dubbing)
Which of these 8 do you feel LEAST prepared for? 👇
Drop the number in the comments and I’ll do a deep-dive post on the most requested ones next week with a checklist on how to apply it!