Hey everyone, I was wondering about the most common issues you're having with ads and would love to have your input!

Hello enova,im wondering if anyone here has ever run lead generation for financial advisors? Im currently researching this niche and really like it but im concerned about compliancy. Any advice or input on this niche? Thank you

I've been analyzing ads more and more in the past few months, and there's a clear pathway that I'm noticing... I believe that in 2026, if your ad strategy is just "buy a click and send them to my site," you’re overpaying for results that are disappearing. The Reality: Platforms (Meta, LinkedIn, TikTok) and AI search engines (ChatGPT, Perplexity) are now "closed loops." They want to keep users inside their interface. The 2026 Shift: Conversational & On-Platform Ads. - The Death of the Link: Ads that force a user to leave the app are being throttled or carry a "tax" (higher CPCs). - The Rise of the Conversation: The most profitable ads now happen inside the AI chat or through native lead forms. How to apply it: Stop focusing on "Landing Page Views." Start focusing on On-Platform Conversions. Build your ads to solve the user's problem right in the feed or the chat window. Most Important Aspect: Authority is the new currency. If an AI discovery engine doesn't "recommend" you during a search, your ad won't even be seen.

I just finished breaking down Neil Patel’s latest predictions for 2026, and the "old way" of marketing (sending traffic to your site) is officially dying. The game is shifting from "Click-Through Rate" to "On-Platform Consumption." If you're still trying to "link-drop" your way to success, the algorithms are going to bury you. I’ve identified the 8 major shifts we need to prep for: 1. Zero-Click Content (Keep 'em on the platform) 2. Search Everywhere Optimization (TikTok is the new Google) 3. The "AI Slop" War (Why human-quality is a premium) 4. LLM Optimization (Getting ChatGPT to "recommend" you) 5. Digital PR > Backlinks 6. Conversational Ads (The rise of ChatGPT ads) 7. AI-First Browsing (Browsers summarizing your site) 8. Multi-Language Scale (Going global with AI dubbing) Which of these 8 do you feel LEAST prepared for? 👇 Drop the number in the comments and I’ll do a deep-dive post on the most requested ones next week with a checklist on how to apply it!

Hey everyone quick tip today, I thought it would be a good reminder for everyone!! As you might all know the Andromeda update changed the game. Please make sure you’re looking at those 5 things! 🚨 1. Structure: Split by Persona or Product. TOF/MOF is dead. 2. Bidding: Use Cost Caps. Set at break-even, then lower to scale profit. 3. Creative: Test completely new angles, not just small iterations. 4. Design: Respect safe zones. Text in the "yellow" spikes your costs. 5. Settings: Disable "Advantage+ Creative." It destroys branding. Which mistake are you fixing today? 👇