Hey!! What do you think about our new logo?

I usually start with system design before touching individual motivation. The reason is simple. People never act in isolation. They act inside a system. If the system itself creates friction, confusion, or overload, no motivational mechanic will save you. So the first move is always to look at the context your target group operates in and identify where the real bottlenecks sit. Before you commit to heavy redesign work, there is a smarter entry point. I call it the quick start. This is about relieving pressure at the system level with minimal effort. You are not fixing everything yet. You are widening the narrowest bottleneck just enough to let energy flow again. The advantage is leverage. Because you act on the system instead of individual behavior, the effect reaches everyone at the same time. No onboarding. No training. No persuasion. Just a context that suddenly works a bit better. Think of it as buying time and momentum. You reduce friction, create immediate relief, and open the door for deeper work later. This is often where the fastest gains come from, not because it is clever, but because it respects how systems actually shape behavior.

This next Tuesday 27th of January, Let's talk about metrics!! You can find the link to the stream here or in the calendar https://www.skool.com/engagement-design-collective-1843/calendar?eid=e6a6632d678a40e1a760f95c70d5b3d0&eoid=1769529600 We are more than happy to have you around and let us know what you know about metrics in engagement design!!

Gamification was my personal starting point into the vast world of behavioral economics. I later gained a better understanding of many aspects of gamification after delving deeper into behavioral economics and behavioral psychology as a whole. Evolutionary biology and neuroscience have also shaped my view of gamification. What other topics interest you in this context, but outside the traditional industry of gamification?

--English version below — Ein Buch gemeinsam lesen, von den Erkenntnissen der anderen und vom Austausch profitieren. Das wollen @Teresa Moreno , Nina Kroner und ich einmal ausprobieren mit Roman Rackwitz’s Buch „Drive Method - How to make engagement survive when rewards stop“. In unserem Buchclub sind noch einige Plätze frei, wer dabei sein möchte. Zwei Highlights: 1. Die/der erste, der hierunter kommentiert mit „Ich will dabei sein!“, bekommt von Roman das Buch geschenkt, um bei unserem Buchclub dabei zu sein. 1000 Dank, Roman 🙏 2. Roman ist beim Termin im April dabei und wir können ihn mit unseren Fragen löchern. Und das ist unser Fahrplan: - 13.02. von 12-13 Uhr: Kick-off & Getting to know - 24.02. von 12-13 Uhr: Discussion about Part 1 - 18.03. von 12-13 Uhr: Discussion about Part 2 - The Myth Section - 31.03. von 12-13 Uhr: Discussion about Part 2 - The Insight Section - 15.04. von 12-13 Uhr: Part 3 - 23.04. von 12-13.30 Uhr: Final session with Roman Rackwitz Wer ist dabei? Bitte meldet euch bis 31.01. hier auf diesen Beitrag mit einem Kommentar. —— Reading a book together, benefiting from each other's insights and exchanges. That's what Teresa Moreno, Nina Kroner and I want to try with Roman Rackwitz's book “Drive Method - How to make engagement survive when rewards stop.” There are still a few spots available in our book club for anyone who would like to join. 2 Highlights: - The first person who writes the comment “Yes, I want to be part of it” below this post will get for free a book from Roman to participate in our book club. Many thanks to Roman 🙏 - Roman will participate in our last Webcall in April where we can ask him all of our questions. And this is our schedule: - 13.02., 12-13: Kick-off & Getting to know - 24.02., 12-13: Discussion about Part 1 - 18.03., 12-13 : Discussion about Part 2 - The Myth Section - 31.03., 12-13: Discussion about Part 2 - The Insight Section - 15.04., 12-13: Part 3 - 23.04., 12-13.30: Final session with Roman Rackwitz