Measuring recognition? IT'S A TRAP, don't you think?
Stop the obsession with measurability: Why the new Workday & Achievers partnership is (potentially) dangerous. 🚩 🗞️ Latest news from the world of HR tech: Workday and Achievers have just launched their joint AI solution. (https://newsroom.workday.com/2026-04-16-Workday-and-Achievers-Launch-AI-Powered-Recognition-and-Rewards-Solution-to-Boost-Employee-Engagement-and-Retention) The promise: Recognition will finally become a ‘measurable performance signal’. What sounds like progress for data-driven leadership is, in reality, a frontal assault on genuine corporate culture. We are knowingly walking into a trap that was described 50 years ago: Goodhart’s Law. ↳ As soon as a metric becomes a target, it ceases to be a good metric. The problem with the new ‘recognition engine’: When we cram praise into dashboards and track it as a KPI, managers are no longer optimising their appreciation, but their click-through rates. Recognition loses all its signal value when it becomes a digital formality. We are selling correlation as causation. Just because productive people are praised more often, productivity does not increase simply by indiscriminately hammering ‘recognition transactions’ into a tool. On the contrary: we are creating a system of performed compliance, in which what really counts (mentoring, quiet support, deep reflection) remains invisible because AI cannot capture it in real time. We must stop believing that we can ‘fix’ culture by buying a SaaS module. True recognition is a social ritual, not a measurable transaction.