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Owned by Roman
This decade belongs to designers who understand drive, not rewards. We deal with the transition from being a reward dealer to engagement designer.
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38 contributions to Engagement Design Collective
5d •
Talking about metrics
Hello everyone! Here is the first part of our discussion around metrics. We will continue our discussion next Tuesday and we would be really happy to have any of you come up to the stream and share your ideas.
0 likes • 5d
For almost the whole two decades that I make my living with Gamification, metrics seem to play a role that can be describes as a self-fulfilling prophecy. Instead of designing necessary activities in a way so that they follow human nature, normally metrics are being used as a north star and the design aimed to make it easier for people to behave most favorable in the sense of reaching these metrics. This way necessary activities are designed in a way so that humans follow their nature. Metrics, as long as they are used as some guidance for the humans involved, always seem to make them blind for the beauty of the experience itself. I really see it in the way that Gamification (play-aspiring behavior) conceals its secret through the grandeur of its nature, but not through its objective! That said, of course we (Engagement designer) need KPI to align our work with the management objectives of organisations. But I strongly believe that it is our responsibility to keep both worlds seperated but mirroring.
8d •
Quick Start Questions For System Design
I usually start with system design before touching individual motivation. The reason is simple. People never act in isolation. They act inside a system. If the system itself creates friction, confusion, or overload, no motivational mechanic will save you. So the first move is always to look at the context your target group operates in and identify where the real bottlenecks sit. Before you commit to heavy redesign work, there is a smarter entry point. I call it the quick start. This is about relieving pressure at the system level with minimal effort. You are not fixing everything yet. You are widening the narrowest bottleneck just enough to let energy flow again. The advantage is leverage. Because you act on the system instead of individual behavior, the effect reaches everyone at the same time. No onboarding. No training. No persuasion. Just a context that suddenly works a bit better. Think of it as buying time and momentum. You reduce friction, create immediate relief, and open the door for deeper work later. This is often where the fastest gains come from, not because it is clever, but because it respects how systems actually shape behavior.
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17d •
Let's Talk about METRICS!
This next Tuesday 27th of January, Let's talk about metrics!! You can find the link to the stream here or in the calendar https://www.skool.com/engagement-design-collective-1843/calendar?eid=e6a6632d678a40e1a760f95c70d5b3d0&eoid=1769529600 We are more than happy to have you around and let us know what you know about metrics in engagement design!!
1 like • 14d
It really is a complex topic. Here is also one lense to that that I want the members of this community to think about: Goodhart’s Law: “When a measure becomes a target, it stops being a good measure.” The moment a number is made visible, humans do not treat it as information anymore. They treat it as a goal. Behavior shifts from doing the thing to moving the number. That is exactly what you are describing. Psychologically, several mechanisms stack on top of each other. First, goal substitution: The number replaces the underlying intent. Instead of asking “Am I doing this well?”, people ask “Is the number going up?” This is not stupidity. It is cognitive economy. Numbers are cheap signals. Meaning is expensive. Second, salience bias: What is visible becomes important, regardless of whether it should be. A displayed metric hijacks attention and crowds out non-quantified aspects. This is why teams ignore quality, learning, or long-term effects once a dashboard is introduced. Third, metric fixation or measurement fixation: This term is used in management science and safety research. It describes exactly the compulsive optimization of measurable indicators even when they distort outcomes. Hospitals chasing wait time numbers while harming care quality is a classic case. Fourth, extrinsic motivation crowding: Once a number is shown, it creates an implicit reward loop. Dopamine responds to progress markers. The brain starts chasing the progress signal instead of the activity itself. This is where your non-Skinnerian alarm bells should go off. What people often call a “gamification effect” is actually this failure mode!!! Take that into account and do NOT fall in love with too much 'dashboard-thinking'.
23d •
Book circle
--English version below — Ein Buch gemeinsam lesen, von den Erkenntnissen der anderen und vom Austausch profitieren. Das wollen @Teresa Moreno , Nina Kroner und ich einmal ausprobieren mit Roman Rackwitz’s Buch „Drive Method - How to make engagement survive when rewards stop“. In unserem Buchclub sind noch einige Plätze frei, wer dabei sein möchte. Zwei Highlights: 1. Die/der erste, der hierunter kommentiert mit „Ich will dabei sein!“, bekommt von Roman das Buch geschenkt, um bei unserem Buchclub dabei zu sein. 1000 Dank, Roman 🙏 2. Roman ist beim Termin im April dabei und wir können ihn mit unseren Fragen löchern. Und das ist unser Fahrplan: - 13.02. von 12-13 Uhr: Kick-off & Getting to know - 24.02. von 12-13 Uhr: Discussion about Part 1 - 18.03. von 12-13 Uhr: Discussion about Part 2 - The Myth Section - 31.03. von 12-13 Uhr: Discussion about Part 2 - The Insight Section - 15.04. von 12-13 Uhr: Part 3 - 23.04. von 12-13.30 Uhr: Final session with Roman Rackwitz Wer ist dabei? Bitte meldet euch bis 31.01. hier auf diesen Beitrag mit einem Kommentar. —— Reading a book together, benefiting from each other's insights and exchanges. That's what Teresa Moreno, Nina Kroner and I want to try with Roman Rackwitz's book “Drive Method - How to make engagement survive when rewards stop.” There are still a few spots available in our book club for anyone who would like to join. 2 Highlights: - The first person who writes the comment “Yes, I want to be part of it” below this post will get for free a book from Roman to participate in our book club. Many thanks to Roman 🙏 - Roman will participate in our last Webcall in April where we can ask him all of our questions. And this is our schedule: - 13.02., 12-13: Kick-off & Getting to know - 24.02., 12-13: Discussion about Part 1 - 18.03., 12-13 : Discussion about Part 2 - The Myth Section - 31.03., 12-13: Discussion about Part 2 - The Insight Section - 15.04., 12-13: Part 3 - 23.04., 12-13.30: Final session with Roman Rackwitz
1 like • 20d
That is amazing. Really curious about your feedback. After finishing the book, all the participants of the book club will also get the new workbook that is accompanying the 'Drive Method'. 🙏
20d •
How are things going?
Hey guys, as I was travelling for customer projects, I didn't post the last days. Sorry for that. How was the week for you? Did you came across something new/interesting that would be great to share with this group?
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@roman-rackwitz-9904
Author of the 'Drive Method' & founder of a company called Engaginglab. We offer applied consulting & certification programs for our clients to use.
Active 46m ago
Joined Aug 17, 2025
Würzburg, Germany