Mar 17 • General
New job focus for future engagement designers?
We believe we're giving our children everything.
Safety. Stability. The best schools. Experiences we never had ourselves. A safety net that catches them before they ever fall.
And that's precisely the problem.
The human organism isn't optimised for comfort. It's optimised for adaptation. It grows through friction: through failure, through the moment when no one steps in and you have to find the answer yourself.
Nassim Taleb calls this antifragility: the property of systems that don't just survive disruption, but become stronger because of it.
Bones that are never loaded become brittle. Immune systems that are never challenged overreact. And people who are never allowed to truly fail learn the wrong lesson – that the world will always catch them.
We mean well. That's not the question.
The question is: what happens to a generation raised in an environment so carefully managed that real challenge has to be artificially reintroduced?
I think we'll find out over the next 20 years.
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New job focus for future engagement designers?
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This decade belongs to designers who understand drive, not rewards.
We deal with the transition from being a reward dealer to engagement designer.
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