Looking at those four options of the poll that I created yesterday, I now notice they're all about diagnosis.
And they matter. But I'm curious about what happens before the drop-off. Because usually the person isn't gone the day they decide to leave. They're already half-gone.
The design made it easy to drop off is the one that interests me because it's the only one about what you built. The other three are about them. And yeah, people are busy and unmotivated, and we can't change that immediately. But what if we start by focusing on what we can change in that very moment? We can change the friction.
What if the first thing that signals drop-off isn't a reason at all, but a moment where the structure stops pulling them forward? Not because the content is bad. But because nothing is asking them to come back.
Which of these resonates most with what you're seeing in your world?