"Go back to the data" · Email Marketing Skool

"Go back to the data"

So I used to have a corporate data analyst job before I became a mum and before becoming my own boss.

As a Data Analyst I would always tell my stakeholders "go back to the data" ... What story does it tell you? Who is this working for? What improvements can be made?

And somehow 3 years into my own business, I've forgotten this.

Social Media isn't my favourite part by far! I hate every minute of it so I batch create content, dump it into a gsheet and my VA schedules it all. (Win!)

I go into reply to comments or questions (barely). My analytics show I use 4 mins of Instagram a day. 😀😀

But looking at my data, people are finding me through

LinkedIn posts
Word of mouth
Instagram (reels)
Flyers
PR

My data is telling me referrals are better than Instagram. Interesting!

Now... How do I double down on this?

Do I have a loyalty scheme where if you refer someone you get x% off or a lesson free or a small gift in the post/Amazon voucher. I have some thinking to do!

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