The Truth Busy does not equal productive. In real estate, busy usually means you are spending your best energy on work that does not create income. Revenue comes from conversations, not tasks. The Real Problem Most agents fill their day with: - Admin - Content tweaking - Emails - “Getting ready” - Running errands - Learning instead of executing These feel productive, but they rarely move someone closer to a decision. The agents making the most money do fewer things — but they do the right things every day. The Rule If your day does not include: - Follow up - Real conversations - Asking for the appointment - …you can be exhausted and still broke. A simple audit: How many real estate conversations did you have today? That number predicts your income more than hours worked. The Difference Between Busy and Paid Busy agents react to their day.Paid agents protect their day. Top producers: - Block mornings for conversations - Track appointments, not effort - Do income work first, everything else second They do not wait to “have time.” They take it. The Fix (Simple but Uncomfortable) Every task falls into one of three buckets: Income ProducingCalls, follow up, appointments, pricing conversations Income Supporting Content, admin, systems Avoidance Work Over-perfecting, busywork, scrolling, endless prep. If your week is heavy on the last two, you will stay busy and capped. Daily Standard Even on bad days: - 60 minutes of follow up or conversations - 30 minutes reviewing your pipeline - One piece of content that creates DMs Do that consistently and everything else compounds. Comment the one that hits hardest: A: I’m busy but not seeing results B: I avoid follow up C: My schedule runs me D: I need a simple daily structure

How is everyone doing on your business plans? I would love to see some of your goals and actions on how you are going to achieve them. If you like lets brainstorm some ideas and I can give you feedback on what has worked for me and my team!

1 main goal for the year. 3 areas your business is going to come from. 5 action items under each of those 3 buckets. Example 1-3-5 is attached!