🚀 New AI Tools Just Landed Inside Elite Agent Accelerator I just finished building four custom GPTs specifically for agents who want better conversations, stronger positioning, and more closings without working more hours. These aren’t generic AI tools.They’re built around real scenarios, real client objections, and the exact workflows top agents use every day. Here’s what’s now live inside the group Classroom: • Elite Agent Follow-Up GPT. Turn cold, stale, or unresponsive leads into real conversations with smart, natural follow-up messages that actually get replies. • Hyper-Local Authority GPT. Create market updates, neighborhood posts, and educational content that positions you as the go-to expert in your area. • Deal Rescuer GPT. When a deal starts falling apart, this GPT helps you structure solutions, scripts, and options to keep the transaction together. • Listing Prep: High-Conversion GPT. Generate pre-listing strategies, seller talking points, and prep plans designed to help you win the listing and sell for more. The goal is simple:Less guessing.Better conversations.More signed clients and closed deals.

Master of influence and persuasion. Author of 7 best-selling business books, including Exactly What to Say™. Producer of the most-listened-to nonfiction audiobook of all time. With experience spanning 59 countries and 800+ industries, Phil has helped millions elevate their results through the power of better conversations. http://url8757.onereal.net/ls/click?upn=u001.0wd2GgQTkgJzNdXQsqdnMLdsnNLpP2sk30LD3OrAvsnj5Ct4ZzJ4PcDVFqy4RwGCrrtu_BzBG9r9ACZu3kY1kCesOqsgvHu-2FNl8EgqAQbLvZwzYcdAPXC0P-2FvtPW4Fkax3eUsYqDA0LTa-2F-2FJIyt7cnpBDeLzudDRh1-2BZYpqDdp7MwfPhHqxp5sc-2Fp-2FNgdMugcoYdfj875TYfPdwg4ISvFnLtHdGy1Uaw6VWECNSERl9kQ1izxoHR3YWX-2FqTao-2Fr6JC-2FT-2FMlH4IsGYYe6nMEcFmxmL4CxTHVJC3Lo3WqRouW0bmVpL4wm56CIGqYz9BIbvKC-2FHxIffAaP4kGD9JzZTEKQvsyMVDzgMGEXxXP9SM0o78SSnA-2FMzPzAWsCubtFueHV-2BFE2iPIYR2aaLxFY9KZuv3-2BR-2FI5p-2FOzYTm3qAgNKZ3wWWQy-2F1KRlCywPxTg06272RCqDUpioFBWqz1L7H-2FBz8rtaAsxs4zuLj0uTvmv1lag-2Bw15oZpimDBJGqwK9TeMnIhzwD-2FUgeOEWh2HJPMlaEfeJsDwbyWFSQib-2B76NYsyFLftrku1tg492sJwF-2BLaSatuPkJg8ddpNfDYyU33IOMaqrqSw0Zksrc-2FbNK14QBcK6No2tLeR0p-2FUvBjHHQ-2Bh-2FD3bstoJlfVDlVidAC3ZJxfyvcmeRn8dABL098bbttTmMQVSbeMYZhTNYURtbFtBvCFWSwPStggAciIHVQ-2Fd3rcm0O9U9LBtqvH9sUycJtrNFNKPl32OyhjOAJSLWNDxLge4z-2FwQNMz8tZDd3yjpQI4oz8gza0k47B7xrkSbLH2a17bOshhZvw-2Bc-2BC5j-2BRL2Dv0a9WRM08MXVY-2B6EUDJG3FzajDoxBZtTDsBGzWxQN8y93y6AKXeSQW-2B3s0CeNGMSPMG5CCNnZ0ykc3kEZ0Ou5ne2fzFq49jVW00kYcB9YTG2XXFcU5i-2BxbMvAmqS9QU2eN1bY0S30SxJJB-2BPPaIzoGB4ilSlqv72ihnxpqijD4J-2BP0ETQmqeOVsk6N1pDwTLgLM4WunPKeRGrWZjnxbKNGxg-3D-3D

🔥 Give a warm welcome to our newest MVP in the community — MKristo “MK” Bruce! 🔥 We’re excited to introduce @Mkristo Bruce, Branch Manager and top mortgage pro with Guild Mortgage — and a guy who brings championship-level leadership both in business and in life! MK isn’t just any mortgage expert — he’s a local Washingtonian, raised in Seattle, a Washington State University alum, and a former NFL standout who played for the Miami Dolphins, Oakland Raiders, and Jacksonville Jaguars. After his pro football career, he shifted into business and leadership — building strong relationships and serving his community with heart. Today, MK brings that same relentless work ethic and team-first mindset to helping families make the biggest financial investment of their lives — finding the right home loan with confidence and clarity. What makes MK stand out: 🏡 Trusted mortgage advisor known for honest, thorough service 🤝 A leader deeply connected to community ⭐ Exceptional reviews from clients who rave about his care, responsiveness, and passion 📈 A relationship-builder who understands both people and numbers Whether someone is buying their first home, refinancing, or planning their next move — MK has the experience and heart to make it smooth, successful, and stress-free. 👉 Drop a comment and show some love for MK — and if you or someone you know could use top-tier mortgage expertise, you now know who to call! 206-226-4648 [email protected]

The quick takeaway The U.S. economy is cooling but stable, and mortgage rates are volatile, not collapsing. This is no longer a rate-driven frenzy market. It’s a strategy-driven housing market. National Economic Snapshot Inflation - Inflation has eased from peak levels but remains above the Fed’s long-term target. - Progress is uneven, which is why rate cuts are slower and more cautious than headlines suggest. Federal Reserve - The Fed is firmly in a “wait and see” stance. - Cuts are being discussed, not rushed. - The Fed is prioritizing economic stability over housing stimulus. Labor Market - Job growth continues but is cooling gradually. - Wage growth is slowing, which reduces inflation pressure but also caps buyer urgency. Consumer Sentiment - Consumers are cautious, not fearful. - Big purchases are being analyzed more carefully, especially housing. Mortgage Rate Update (What Actually Matters) Where rates are behaving - Rates are range-bound, not trending sharply down. - Daily swings are driven by inflation reports, bond yields, and Fed commentary. - Buyers waiting for “massive drops” are still waiting. Why rates aren’t crashing - Inflation isn’t fully defeated. - Strong employment keeps upward pressure on rates. - Global uncertainty keeps bond markets volatile. What buyers are doing - Buying based on payment comfort, not rate optimism. - Using temporary buydowns, seller credits, and creative financing. - Accepting refinance later, but not betting their life on it. Housing Market Implications (Nationwide) This is NOT 2021 - No panic buying. - No blind over-asking offers. - No forgiveness for bad pricing. This IS a professional market Homes that are: Overpriced homes - Sit. - Get negotiated. - Eventually chase the market down. How Agents Should Position This (Talking Points) For Buyers - “Rates matter less than purchase price and monthly payment.” - “You can renegotiate the rate later. You can’t renegotiate price.” - “This is the most leverage buyers have had in years.”

U.S. Mortgage Rate Update (this week) - 30-year fixed: 6.16% (Freddie Mac PMMS, week ending Jan 8, 2026) - 15-year fixed: 5.46% (same survey) - Context: Freddie Mac shows the 30-year was 6.93% this time last year. - Day-to-day volatility: Mortgage News Daily’s daily index shows ~6.07% for 30-year fixed on Jan 14, 2026, which is directionally consistent with “mid-6%” pricing. Takeaway: Rates are not “low,” but they’re meaningfully below last year’s levels, which is slowly improving affordability—especially when paired with seller credits/buydowns. Inflation Update (latest CPI) - Headline CPI: +2.7% YoY (December 2025) - Core CPI (ex food & energy): +2.6% YoY (December 2025) Takeaway: Inflation is closer to the Fed’s long-run target than it was, but still not fully “mission accomplished.” This keeps the Fed cautious and is one reason rates remain elevated. Jobs / Labor Market (latest Employment Situation) - Unemployment rate: 4.4% (December 2025) - Payroll growth: +50,000 (preliminary, December 2025) - Note: BLS also flagged that October 2025 data were not collected due to a federal government shutdown, which can complicate trend interpretation in late-2025 labor comparisons. Takeaway: The labor market appears to be cooling rather than collapsing—a setup that can allow gradual rate relief, but not necessarily a fast drop. Federal Reserve / Interest Rates (policy backdrop) - The Fed’s Dec 10, 2025 statement emphasized ongoing uncertainty and balancing inflation with employment risks. - Recent Fed commentary reported today (Jan 14, 2026) continues to frame the outlook around inflation moderatingand whether the job market stays stable. Takeaway: The rate path is still “data-dependent.” If inflation continues easing without a sharp labor downturn, the market typically prices in a slow, stepwise move lower—not a sudden plunge. Housing Market Pulse (macro) - Nationally, existing-home sales in 2025 were reported around a 30-year low (~4.06M) with affordability constrained by high prices + ~7% mortgage era hangover, though late-year rate relief helped some activity.