TikTok Is Not Social Media, It’s the New Entertainment Industry

Hey everyone,

Have you ever asked yourself, WHY do I need to do TikTok or should I do it? Well, here's some insight

Most artists are still approaching TikTok completely wrong. They treat it like a promotional billboard.

Post the flyer.Announce the release.Drop the tour dates.Hope the algorithm magically rewards them.

But that’s not what TikTok is.

TikTok is not Facebook. It’s not new-school Instagram. It’s not even really “social media” in the way most musicians think about it.

It’s an entertainment platform. And understanding that distinction changes everything.

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