Quick Check-In - I wanna hear from you
Hey gang, Lately, I’ve noticed something interesting in our 1:1’s, there’s been a shift in focus. Instead of leaning so heavily on social media growth, more of you are diving deep into production: drum design, mixing, mastering, and trying to finish songs. This is a good thing. These skills are the foundation, the real engine of your music career. Ideally, this comes before we start pushing hard on social media, because promotion only works when there’s a solid product behind it. I know career goals can feel far away sometimes. And it’s true: if your aim is to be the next Skrillex, there’s a lot to do. But this step, building mastery in your craft, is exactly the right move. Every finished track is a building block that makes the bigger dream possible. I’ve also been reflecting a lot on the current state of the music industry. AI is breaking down walls of creativity, not just in graphics with tools like MidJourney, but now within songwriting and production. As a songwriter, it can feel bitter at times. I give this thought every single day, and I keep coming back to the same conclusion: keep my head down in the creativity, make the best music I possibly can, while also keeping a full understanding of what AI is doing and how it’s shaping our industry. Please keep the questions coming, and let me know how you’re doing both in the studio and outside of it.