Why some group cards get clicked… and others dont

Sarah Hankins

🔥

2d • 💎 Promote by Educating

Most Skool group cards aren’t bad.

They’re forgettable 😬

You know that feeling when you’re scrolling Discovery…

One group makes you stop.

The next twenty kind of blur together.

It isn’t because someone found a better font, a cooler AI prompt, or followed the same template everyone else is using.

Your brain notices tiny decisions long before you consciously do.

If the image isn’t mobile friendly…

If the image is really busy and there is no where for your eye to focus…

If the fonts are weird and don’t fit…

Or if they just look too similar to everyone else’s…

I’ve spent years making art and creating thousands of marketing images… including ad creatives for Skool.

Templates have always given me the ick 🤢

I don’t want my work to look like somebody else’s.

I don’t even use other people’s prompts… I write my own because I want the result to look like mine instead of another image that blends into the pile.

That’s why I built Defunk’d Design.

We’re pulling apart Skool group cards, Discovery banners, About page images, thumbnails, ads, and the little decisions that quietly determine whether someone keeps scrolling… or clicks.

Inside you’ll find…

👀 Checklists

🔍 Live critiques

🤖 Current AI tells to watch out for

🧩 Breakdowns… coming soon.

The first 10 members also get the intro price while I keep building out the breakdown library, there are currently 4 left 😉

👇 What’s the last Skool group that made you stop scrolling and click?

Not who…and what about the group made you click?

5 comments

Why some group cards get clicked… and others dont