Is your client on the 'Hamster Wheel of Fear'?

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How do you help someone push through when a task is genuinely hard or they find it boring?

The natural human instinct is to tell them to "just do it." But behavioural science shows us this rarely lasts.

Building a business is uncomfortable. If your client's main goal is to avoid discomfort 🛑, they will never succeed. This is why you must teach them how to work with discomfort, not run from it.

📢 This brings us to the third step of REWIRE: Work with Discomfort.

A lot of high-achievers are stuck on what I call the Hamster Wheel of Fear.

They work incredibly hard, but they're only running to escape the fear of failure or the shame of falling behind. Their life is defined by what they're running away from.

The second the fear fades, their effort stops.

They're powered by negative reinforcement, and it's a completely unsustainable way to live.

Our goal is NOT to pretend the hard work is fun. It's to change the meaning of the work.

We do this by connecting today's boring task directly to their biggest future goal. We build a mental bridge so the payoff of that future goal feels real, 𝙧𝙞𝙜𝙝𝙩 𝙣𝙤𝙬.

For example:

"𝘐 𝘬𝘯𝘰𝘸 𝘮𝘢𝘬𝘪𝘯𝘨 𝘵𝘩𝘦𝘴𝘦 10 𝘴𝘢𝘭𝘦𝘴 𝘤𝘢𝘭𝘭𝘴 𝘧𝘦𝘦𝘭𝘴 𝘴𝘤𝘢𝘳𝘺. 𝘉𝘶𝘵 𝘦𝘢𝘤𝘩 '𝘯𝘰' 𝘺𝘰𝘶 𝘨𝘦𝘵 𝘵𝘰𝘥𝘢𝘺 𝘪𝘴 𝘥𝘢𝘵𝘢 𝘵𝘩𝘢𝘵 𝘨𝘦𝘵𝘴 𝘺𝘰𝘶 𝘤𝘭𝘰𝘴𝘦𝘳 𝘵𝘰 𝘵𝘩𝘦 '𝘺𝘦𝘴' 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘧𝘶𝘯𝘥 𝘺𝘰𝘶𝘳 𝘧𝘢𝘮𝘪𝘭𝘺'𝘴 𝘩𝘰𝘭𝘪𝘥𝘢𝘺 𝘯𝘦𝘹𝘵 𝘺𝘦𝘢𝘳."

Suddenly, the discomfort of the call isn't a stop sign. It's a signal of progress. It's workable. ✅

This is the 'W' in REWIRE: W = Work with Discomfort.

When you teach clients to sit with the hard parts, you give them a superpower.

They no longer need perfect conditions or a burst of motivation to take action.
They can do the boring tasks because they understand exactly why those tasks are the building blocks of their dreams.

What is the most common uncomfortable task your clients run from?

Is it making sales calls, doing their bookkeeping, or creating content?

Let me know below.

This is post 3 of 5 on the REWIRE Method.

This previous post in the series covers the 'E' in REWIRE

This next post in the series covers the 'I' in REWIRE

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