Free masterclass, Mon 2 Nov: when an area of life is “fine” but not flourishing Is there a part of your life that’s fine, but only FINE? Maybe it’s work, health, a relationship, or your own business. Nothing’s on fire. You’re coping. But it isn’t growing, and you’re not really doing the things you know would move it forward. On Monday 2 November at 7pm UK I’m running a free masterclass at the Classifieds VIP Showcase called Reclaiming Human Action. We’ll look at wellbeing, using the behavioural science I’ve taught practitioners face to face for over 30 years. You’ll leave with: - a clear picture of why happiness should be replaced as a measure - what to replace it with - one small, specific action for the area of life you bring It’s for you if you’re a coach, practitioner or business owner who helps other people change, or you want to apply this to yourself. Before you arrive: pick one area of life that feels merely manageable. We’ll work on it live. 👉 Register / join here Drop a 🙋 in the comments if you’re coming, and tell me which area you’re bringing.

Your Clients Don't Need More Motivation - They Need a Better Diagnosis Stop guessing why your clients stay stuck - Start diagnosing it Most coaches hit the same wall Your client talks about change. Agrees to change. Gets genuinely excited about it. Then the session ends and nothing happens. The behaviour doesn't shift So you try harder. More accountability. More motivation. More frameworks. And sometimes it works for a week or two. Then their environment pulls them straight back. Old routines. Old triggers. Old patterns. Like a stretched elastic band snapping back to shape And you're left wondering: is it me? Is it them? What am I missing? You're not missing effort. You're missing a diagnosis Here's the truth: you don't need to motivate harder. You need to diagnose better Right now, there is a specific, identifiable reason your client is stuck. Not a vague "mindset block." A precise root cause. And once you can see it, the correct coaching move becomes obvious That's what this workshop gives you In one hour, you'll build the REWIRE Decision Tree: a step-by-step diagnostic that tells you exactly what's blocking your client's behaviour change and exactly what to do about it. No guessing. No recycling the same strategies. Just precision Here's how it works: 👉 First, we map the real discrepancy between what your client is doing and what they should be doing 👉 Then, we run it through the diagnostic to identify whether it's a skill gap, an environment problem, or a motivation barrier 👉 By the end, you'll have the complete framework in your hands, ready to use in your very next session WHEN Today (7pm GMT) WHERE Live inside REWIRE on Skool The complete diagnostic flowchart, built during the workshop. Use it in your very next coaching session One hour that replaces guesswork with precision GET the Diagnostic TOOL See the Workshop page here

This is a most common failure point in coaching: Imagine your coaching client had a breakthrough. They did the hard thing. ...and two weeks later, they're right back where they started. 👉 It happens because the change wasn't “embedded”. It never became a real habit. This brings us to the final, and most crucial, step of 𝗥𝗘𝗪𝗜𝗥𝗘: 𝗥𝗲𝗰𝗼𝗱𝗲 𝗮𝗻𝗱 𝗘𝗺𝗯𝗲𝗱. This is where the actual "rewiring" happens. If your client tries a new behaviour and you say nothing, that habit will wither and die. You can't just plant the seed and walk away. You have to be an Active Gardener. You have to water the new habit with intentional, positive feedback. 📢 Here's how you do it: 𝟭. 𝗦𝘁𝗮𝗿𝘁 𝗥𝗶𝗱𝗶𝗰𝘂𝗹𝗼𝘂𝘀𝗹𝘆 𝗦𝗺𝗮𝗹𝗹. If a client does zero minutes of exercise, don't ask for sixty. Ask for five. We need to build a staircase of successes. The goal is to make the next step so easy they can't possibly fail. 𝟮. 𝗣𝗿𝗮𝗶𝘀𝗲 𝘁𝗵𝗲 𝗘𝗳𝗳𝗼𝗿𝘁, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝘁𝗵𝗲 𝗢𝘂𝘁𝗰𝗼𝗺𝗲. If your client makes 10 sales calls and gets 10 rejections, that is a massive win. Because they showed the courage to do the uncomfortable task. That's what you reinforce. - Instead of: "𝘎𝘳𝘦𝘢𝘵 𝘫𝘰𝘣 𝘴𝘪𝘨𝘯𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘤𝘭𝘪𝘦𝘯𝘵!" - Try: "𝘐 𝘸𝘢𝘴 𝘴𝘰 𝘪𝘮𝘱𝘳𝘦𝘴𝘴𝘦𝘥 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘴𝘵𝘶𝘤𝘬 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘴𝘢𝘭𝘦𝘴 𝘤𝘢𝘭𝘭𝘴 𝘦𝘷𝘦𝘯 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘸𝘢𝘴 𝘵𝘰𝘶𝘨𝘩. 𝘛𝘩𝘢𝘵 𝘳𝘦𝘴𝘪𝘭𝘪𝘦𝘯𝘤𝘦 𝘪𝘴 𝘩𝘰𝘸 𝘺𝘰𝘶'𝘳𝘦 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘸𝘪𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘭𝘰𝘯𝘨 𝘳𝘶𝘯." 𝟯. 𝗠𝗮𝗸𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘁𝗵𝗲 𝗣𝗮𝘁𝗵 𝗼𝗳 𝗟𝗲𝗮𝘀𝘁 𝗥𝗲𝘀𝗶𝘀𝘁𝗮𝗻𝗰𝗲. By starting small and relentlessly reinforcing the effort, you are building an environment where the new habit is no longer something they have to use willpower for. It's just what they do. This is the final 'R' in REWIRE: R = Recode and Embed. The Complete 𝚁𝙴𝚆𝙸𝚁𝙴 Model: - 𝙍 ecognise the Fusion - 𝙀 xpose the Frame - 𝙒 ork with Discomfort - 𝙄 dentify Value-Driven Action - 𝙍 ecode and 𝙀 mbed Look at a client you're working with right now. What is the one habit they always start but can never make stick? How can you apply “Recode and Embed” to help them this week? Drop your thoughts below 👇 This is post 5 of 5 on the REWIRE Method.

Our job as coaches is to help clients use their core values as a compass to guide every action they take. This is the fourth step of REWIRE: Identify Value-Driven Action. 🧭 What is a Values Compass? Values give us direction. I personally hate doing my bookkeeping. It's a boring, tedious chore. But one of my core values is "Security for my family." This helps me to reframe the task: "Doing these books isn't just data entry. It's the act of building a stable future for the people I love." The task hasn't changed ✔️. But its meaning has ✅. It's no longer a chore to be avoided; it is a meaningful act of love. (In the science behind REWIRE, this is known as transforming of stimulus function). Pay attention to why your clients are doing the work. - Are they doing it because they "should," - Or because they want to please you?  That's a recipe for burnout. Or are they doing it because they can see how each step, no matter how small, leads them closer to the "treasure" they actually want? That's when the motivation comes from within. That's when it lasts. 📢 This is the 'I' in REWIRE: I = Identify Value-Driven Action. By using values as a compass, we help clients find purpose in the mundane. We build lives that aren't just successful, but are deeply meaningful. When you talk to your clients about their values, what comes up most often? Is it freedom, family, impact, or something else❓ Drop your thoughts below 👇 This is post 4 of 5 on the REWIRE Method. This previous post in the series covers the 'W' in REWIRE This next post in the series covers the 'R/E' in REWIRE Join Psychological Flexibility 💫

How do you help someone push through when a task is genuinely hard or they find it boring? The natural human instinct is to tell them to "just do it." But behavioural science shows us this rarely lasts. Building a business is uncomfortable. If your client's main goal is to avoid discomfort 🛑, they will never succeed. This is why you must teach them how to work with discomfort, not run from it. 📢 This brings us to the third step of REWIRE: Work with Discomfort. A lot of high-achievers are stuck on what I call the Hamster Wheel of Fear. They work incredibly hard, but they're only running to escape the fear of failure or the shame of falling behind. Their life is defined by what they're running away from. The second the fear fades, their effort stops. They're powered by negative reinforcement, and it's a completely unsustainable way to live. Our goal is NOT to pretend the hard work is fun. It's to change the meaning of the work. We do this by connecting today's boring task directly to their biggest future goal. We build a mental bridge so the payoff of that future goal feels real, 𝙧𝙞𝙜𝙝𝙩 𝙣𝙤𝙬. For example: "𝘐 𝘬𝘯𝘰𝘸 𝘮𝘢𝘬𝘪𝘯𝘨 𝘵𝘩𝘦𝘴𝘦 10 𝘴𝘢𝘭𝘦𝘴 𝘤𝘢𝘭𝘭𝘴 𝘧𝘦𝘦𝘭𝘴 𝘴𝘤𝘢𝘳𝘺. 𝘉𝘶𝘵 𝘦𝘢𝘤𝘩 '𝘯𝘰' 𝘺𝘰𝘶 𝘨𝘦𝘵 𝘵𝘰𝘥𝘢𝘺 𝘪𝘴 𝘥𝘢𝘵𝘢 𝘵𝘩𝘢𝘵 𝘨𝘦𝘵𝘴 𝘺𝘰𝘶 𝘤𝘭𝘰𝘴𝘦𝘳 𝘵𝘰 𝘵𝘩𝘦 '𝘺𝘦𝘴' 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘧𝘶𝘯𝘥 𝘺𝘰𝘶𝘳 𝘧𝘢𝘮𝘪𝘭𝘺'𝘴 𝘩𝘰𝘭𝘪𝘥𝘢𝘺 𝘯𝘦𝘹𝘵 𝘺𝘦𝘢𝘳." Suddenly, the discomfort of the call isn't a stop sign. It's a signal of progress. It's workable. ✅ This is the 'W' in REWIRE: W = Work with Discomfort. When you teach clients to sit with the hard parts, you give them a superpower. - They no longer need perfect conditions or a burst of motivation to take action. - They can do the boring tasks because they understand exactly why those tasks are the building blocks of their dreams. What is the most common uncomfortable task your clients run from? Is it making sales calls, doing their bookkeeping, or creating content? Let me know below. This is post 3 of 5 on the REWIRE Method. This previous post in the series covers the 'E' in REWIRE