The quickest way to reach non-followers on Facebook right now is Reels. Here’s the truth 👇

Facebook uses Reels as a discovery tool, not a branding tool.

That means Reels are shown to people who don’t follow you yet first.

But here’s where people mess up:

They post:

• aesthetic clips

• silent GRWMs

• random trending sounds

So they get views…

but no follows, no comments, no growth.

What Facebook actually wants from Reels:

• a clear point

• a problem someone recognizes instantly

• context (text or captions that explain WHY)

Reels that make people think:

“Wait… this is about me.”

That’s what turns views into new followers.

If you want to reach people who don’t know you yet,

start using Reels with intention — not vibes.

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