5 Webinar Mistakes that are killing your business
1. Selling a feature, not a result (they do not know what changes) Goal: Make the buyer picture a before and after in 10 seconds. Owner: You. Timebox: 20 minutes per webinar. Acceptance criteria: In the first 3 minutes, you clearly say who this is for, what outcome they get, and what pain it removes. Simple framework: Problem, Promise, Proof. Problem: name the stuck moment. Promise: the measurable change (in plain words). Proof: one quick story or screenshot you can describe. Example: instead of โI will teach webinar strategy,โ say โYou will leave with a 45 minute webinar outline that moves people from curious to booked calls.โ Checkpoint: Ask, โIf they repeat one sentence to a friend, what do I want it to be?โ If you cannot answer, your hook is too fuzzy. Do this now: Rewrite your first 3 minutes using Problem, Promise, Proof, then read it out loud once. 2.Teaching too much too early (you turn it into a class) Goal: Teach only what increases belief and action. Owner: You, and whoever edits your slides. Timebox: 30 minutes to cut your deck. Acceptance criteria: Every section does one job, either (1) increase urgency, (2) increase trust, or (3) show the path. Micro framework: Why, What, How. Why: why this matters now. What: the core idea (simple). How: one small step they can do today. Example: If you have 30 slides of โhow to,โ cut it down to 10 slides of โwhat works and why,โ then give one simple worksheet they can use after. Checkpoint: For each slide, ask โDoes this create belief or action?โ If not, delete it or move it to a bonus. Do this now: Mark your slides with U (urgency), T (trust), P (path), and remove anything with no letter. 3.Weak proof placement (you show proof, but at the wrong time) Goal: Put proof right after every big claim, not only at the end. Owner: You. Timebox: 25 minutes. Acceptance criteria: You have at least 3 proof moments, each tied to one specific claim, and each proof is easy to understand in 5 seconds. Proof menu (pick one per claim):