25d • 💬 General discussion 💬
Here’s the secret to posting every day, even when you have “nothing to share” 👇
i know the feeling of staring at a blank screen and thinking, i should post, but i have nothing.
most of the time, “nothing” really means, nothing that feels smart enough, polished enough, or new enough.
that is a hard standard to live under, and it makes posting feel like a test you can fail.
the shift is to treat posting like service, not performance.
you are not trying to impress strangers, you are trying to help the right people take one small step.
when you build an idea bank and a few templates, you stop relying on mood.
you also start noticing that your day is full of content. a question you answered, a mistake you fixed, a decision you made, a process you repeat.
none of that is flashy, and that is why it works.
if you do this for a week, you will feel the difference.
you will still have days where it feels annoying.
but you will not be stuck.
you will have a next move, and that is what consistency really is, having a next move even when you are tired.
1️⃣
Define the win (so “daily” is actually doable)
Posting every day is not the real goal.
The real goal is to publish one useful idea that matches your audience and your offer.
So define your minimum post. Use the 1-1-1 rule, 1 idea, 1 example, 1 next step.
Example minimum post: “One mistake I made (idea), what it cost me (example), what I do now (next step).”
Why this works, it removes the pressure to be original. You are just being clear.
Your brain stops hunting for “big” ideas and starts noticing small, real moments you can teach from.
👉 Do this now: Write your minimum post rule in one sentence and put it at the top of your notes app.
2️⃣
Build your idea bank (so you are never starting from zero)
Most people do not lack ideas.
They lack a place to catch them.
Make one simple “content inbox.” Notes app, Google Doc, whatever you will actually use.
Then use the 4 buckets so you can file ideas fast, Pain, Proof, Process, People.
Pain = problems your audience says out loud.
Proof = results, lessons, before and after.
Process = how you do the thing.
People = stories, beliefs, and mistakes.
Example: someone asks “how do you stay consistent?” That goes in Pain. Your answer goes in Process.
Why this works, because collecting is easier than creating. You separate the two jobs.
👉 Do this now: Create a note called “Content Inbox” and add the 4 buckets as headings.
3️⃣
Create reusable “atoms” (so one life moment becomes 5 posts)
Daily posting gets easy when you stop needing a new topic each day.
Instead, you reuse the same building blocks, and change the angle.
Use the BBB framework, Before, After, Bridge.
Before = what was true.
After = what is true now.
Bridge = what changed it.
Example: Before I posted randomly. After I post daily. Bridge, I use an idea bank plus templates.
Now you can spin atoms into formats, lesson, checklist, mistake, myth, story.
Why this works, because your audience needs repetition. They do not need novelty from you.
👉 Do this now: Take one recent lesson and write it in BBB in 5 lines.
4️⃣
Plan the week in themes (so you never ask “what do I post today?”)
If you decide day by day, you will feel stuck.
If you decide once per week, you will feel free.
Pick 3 simple themes tied to your offer. Example, lead generation, offer clarity, delivery.
Then assign one theme per day. You can repeat. Repeating is good.
Micro plan: Mon teach, Tue story, Wed myth, Thu checklist, Fri proof, Sat behind the scenes, Sun recap.
Why this works, because constraints reduce decision fatigue.
You are not hunting for topics, you are choosing a format inside a theme.
👉 Do this now: Pick 3 themes and write a 7 day map using the teach, story, myth, checklist pattern.
5️⃣
Use a “nothing to share” script (so you can publish in 10 minutes)
On empty days, you need a default move.
Here is the script. Copy it and fill the blanks.
"Most people think [common belief].
But what actually matters is [truth].
Here is a simple way to do it: [3 steps].
If you want to start today, do this: [one tiny action]."
Example: Most people think they need a viral idea. But what matters is one clear lesson. Here is a simple way, pick one pain, give one fix, add one example. Do this, open your inbox and answer one question.
Why this works, because you are borrowing structure, not waiting for motivation.
👉 Do this now: Paste the script into your notes and fill it out for one topic you teach.
6️⃣
Review and recycle (so your best posts keep working)
Daily posting is not about endless new content.
It is about building a library of assets.
Set a weekly 20 minute review. Find 3 posts that did well, and 3 that felt easy to write.
Turn each one into a “remix.” Change the hook, change the example, change the format.
Micro framework: Same idea, new wrapper.
Example remixes: turn a lesson into a checklist. Turn a checklist into a story. Turn a story into a myth bust.
Why this works, because your audience is always changing. New people need your best ideas again.
👉 Do this now: Pick one old post and rewrite it as a checklist with 5 bullets.
7️⃣
The Real Timeline (Based on real world pacing):
Days 1 to 2: set your minimum post rule, create the content inbox, add 20 raw ideas.
Days 3 to 7: write 7 posts using themes plus the “nothing to share” script.
Weeks 2 to 4: build 30 to 60 ideas in the bank, reuse atoms, refine your 3 themes.
Month 2 and beyond: weekly review and remix, start tracking which themes lead to DMs, calls, or sales.
💡 Pro Tips
- Write posts like you are answering one real person. It keeps the language simple and the message clear.
- Keep a running list of questions you get in DMs and comments. One question can become three posts if you change the format.
- Save a “template stack” of 5 formats you love. When you are tired, structure does the heavy lifting.
- Lower the bar for weekdays and raise it for one day per week. One stronger post can feed many smaller ones.
🔥 The Truth
The hard part of daily posting is not writing.
It is deciding, every single day, what is worth saying.
When that decision happens in the moment, your brain tries to protect you. It says “I have nothing,” because it cannot see a safe path to a good post.
A system fixes that. You collect first, then you shape later. You use themes to remove choices. You use templates to remove friction.
If you want daily content, stop trying to feel inspired on command.
Build a small machine that makes inspiration optional.
✅ Bottom Line
If you want to post every day, make the work smaller and more repeatable.
Define what “counts” as a post, so you can win daily without burning out.
Catch ideas in one inbox, then turn them into reusable atoms with a simple framework.
Plan by themes once per week, and keep one default script for empty days.
Then review and remix, because your best ideas should earn more than one day of attention.
Do the boring setup once, and daily posting becomes a light habit, not a daily fight.
⚡️ Quick Start
10 minutes: create the content inbox, add 20 ideas using Pain, Proof, Process, People.
20 minutes: write tomorrow’s post using the “nothing to share” script, then schedule it.
That’s it. No perfect plan needed. Just start.
6
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Here’s the secret to posting every day, even when you have “nothing to share” 👇
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