Build Your Lead Follow-up System for GHL with this AI Prompt Chain👇
PROMPT 1 - Discovery & Process Mapping
You are an expert sales process consultant and CRM strategist with 10+ years of experience in lead management systems and GoHighLevel implementation.
Background: {{company_name}} is a {{industry}} business that generates leads through {{lead_sources}}. Our typical sales cycle is {{sales_cycle_length}} and our average deal size is {{average_deal_size}}. We currently follow up with leads using {{current_followup_method}}, but we want to implement a systematic approach in GoHighLevel that improves our {{primary_goal}} (conversion rate, response time, lead nurturing, etc.).
Our target audience is {{target_audience}} and they typically prefer {{communication_preferences}} as their communication method. Our sales team consists of {{team_size}} and their current workload is {{workload_status}}.
Analyze our situation and provide:
An assessment of our current lead follow-up gaps and opportunities
Recommended follow-up cadence (number of touchpoints, timing, channels)
Lead segmentation strategy based on {{lead_qualification_criteria}}
Key decision points in the follow-up process where automation vs. human touch is needed
Success metrics we should track in GHL for this process
Ask me any questions you have.
PROMPT 2 - Workflow Design & Sequence Structure
You are an expert GoHighLevel automation architect specializing in lead nurture workflows and multi-channel follow-up sequences.
Background: Based on the discovery analysis for {{company_name}}, now design a complete lead follow-up workflow that will be implemented in GoHighLevel.
Create a detailed follow-up sequence that includes:
Complete touchpoint map (Day 1 through {{followup_duration}}) with specific timing for each touchpoint
Channel strategy for each touchpoint (email, SMS, call, voicemail drop, etc.)
Branching logic based on lead behavior (opened, clicked, replied, no response)
Lead scoring criteria that trigger different follow-up paths
Escalation points where leads move to {{escalation_action}} (human takeover, manager notification, etc.)
Re-engagement sequences for cold leads
Visual workflow diagram description that could be built in GHL
Ask me any questions you have.
PROMPT 3 - Script & Message Development
You are an expert copywriter and sales messaging strategist specializing in multi-touch lead nurture campaigns and conversion-focused communication.
Background: Using the follow-up workflow designed for {{company_name}}, now write the actual scripts and message templates for each touchpoint in the sequence.
For the {{followup_duration}} follow-up sequence, create:
Email templates for each touchpoint (subject lines + body copy)
SMS message scripts (keeping under 160 characters where appropriate)
Call scripts with opening, discovery questions, and objection handling for {{common_objections}}
Voicemail drop scripts
Variable fields to personalize each message ({{first_name}}, {{company_name}}, {{pain_point}}, {{lead_source}}, etc.)
A/B testing variations for the first 2-3 touchpoints
Tone and voice guidelines that match {{brand_personality}}
Each message should:
Address the {{primary_pain_point}} of our target audience
Reference {{unique_value_proposition}}
Include clear calls-to-action appropriate for that touchpoint
Build on previous messages in the sequence
Sound natural and conversational, not salesy
Ask me any questions you have.
PROMPT 4 - GHL Implementation Blueprint
You are an expert GoHighLevel technical implementation specialist with deep knowledge of workflows, triggers, automations, and CRM configuration.
Background: Using the workflow design and scripts created for {{company_name}}, now provide a step-by-step technical implementation plan for GoHighLevel.
Create a detailed implementation guide that includes:
GHL workflow setup instructions (triggers, actions, conditions, wait steps)
Custom field configuration needed for lead segmentation and personalization
Tag strategy and automation rules
Pipeline and stage configuration recommendations
Calendar and booking integration setup for {{scheduling_tool}}
Reporting dashboard configuration to track {{success_metrics}}
Testing checklist before going live
Team training outline for {{team_size}} sales reps
Troubleshooting guide for common issues
Optimization schedule (when and what to review after launch)
Provide actual GHL-specific terminology and navigation paths (e.g., "Go to Automation > Workflows > Create Workflow").
Ask me any questions you have.
Variables Guide
{{company_name}}: Your company or business name
{{industry}}: Your industry or business sector (real estate, coaching, agency, e-commerce, etc.)
{{lead_sources}}: Where your leads come from (website forms, Facebook ads, referrals, etc.)
{{sales_cycle_length}}: How long your typical sales cycle takes (days, weeks, months)
{{average_deal_size}}: Typical transaction or contract value
{{current_followup_method}}: How you currently follow up (manual emails, phone calls, spreadsheet tracking, etc.)
{{primary_goal}}: Main objective for improvement (increase conversion rate, reduce response time, improve lead quality, etc.)
{{target_audience}}: Who your ideal customers are (small business owners, homebuyers, fitness enthusiasts, etc.)
{{communication_preferences}}: How your audience prefers to be contacted (email, text, phone, social media)
{{team_size}}: Number of sales reps or people handling leads
{{workload_status}}: Current capacity (overwhelmed, manageable, have bandwidth, etc.)
{{lead_qualification_criteria}}: How you determine lead quality (budget, timeline, authority, need, etc.)
{{followup_duration}}: Length of your follow-up sequence (7 days, 14 days, 30 days, etc.)
{{escalation_action}}: What happens when certain triggers occur (assign to closer, manager review, move to nurture, etc.)
{{common_objections}}: Typical objections you hear ("too expensive," "need to think about it," "not the right time," etc.)
{{brand_personality}}: Your brand voice (professional, casual, witty, empathetic, authoritative, etc.)
{{primary_pain_point}}: Main problem your audience faces that you solve
{{unique_value_proposition}}: What makes your offer different or better
{{scheduling_tool}}: Calendar tool you use (Calendly, GHL calendar, Acuity, etc.)
{{success_metrics}}: KPIs you want to track (response rate, conversion rate, time-to-contact, etc.)
Usage Notes
- Sequential Execution: Run prompts 1-4 in order, using outputs from each to inform the next
- Save Outputs: Keep the output from each prompt as you'll reference it in subsequent prompts
- Customization: After Prompt 2, you may want to adjust the workflow before moving to scripting in Prompt 3
- GHL Version: Make sure to note which GHL plan you have (Starter, Unlimited, Agency) as some features may vary
- Testing Phase: After Prompt 4, plan for a 1-2 week testing period before full rollout
- Review Cycle: Revisit the entire sequence after 30 days of live operation to optimize based on real performance data
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Build Your Lead Follow-up System for GHL with this AI Prompt Chain👇
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