8 ChatGPT prompts to craft a landing page headline using the 4 U's framework (Urgent, Unique, Useful, Ultra-Specific) 👇

1. Full 4U Headline Generator Prompt

Prompt:

“You are a direct-response copywriter specializing in high-converting landing pages.

Background: My product/service is [PRODUCT_NAME] designed for [TARGET_AUDIENCE]. It helps them achieve [PRIMARY_OUTCOME] by solving [CORE_PROBLEM]. The offer price is [PRICE], and the key differentiator is [UNIQUE_MECHANISM].

Generate multiple landing page headline options that satisfy all 4 U’s:

• Urgent (time-sensitive or opportunity-sensitive)

• Unique (clearly differentiated from competitors)

• Useful (focused on outcome)

• Ultra-Specific (concrete, measurable, or clearly defined)

Ensure the headlines feel premium and credible, not hype-driven.

Ask me any questions you have.”

2. Urgency Amplifier Prompt

Prompt:

“You are a conversion strategist refining urgency in messaging.

Background: My current headline is: [CURRENT_HEADLINE]. My audience is [TARGET_AUDIENCE], and their biggest delayed decision is [DELAY_PATTERN].

Rewrite my headline to introduce intelligent urgency (deadline, lost opportunity, market shift, or hidden cost of delay) while maintaining trust and authority.

Ensure urgency feels strategic, not manipulative.

Ask me any questions you have.”

3. Uniqueness Differentiation Prompt

Prompt:

“You are a positioning expert focused on category differentiation.

Background: My competitors promise [COMMON_PROMISES]. My offer is different because of [UNIQUE_MECHANISM / PROCESS / ANGLE].

Craft landing page headlines that highlight my uniqueness clearly and defensibly while still delivering usefulness and specificity.

Avoid generic benefit statements.

Ask me any questions you have.”

4. Usefulness Clarifier Prompt

Prompt:

“You are a results-driven copywriter.

Background: My product helps [TARGET_AUDIENCE] achieve [PRIMARY_RESULT] within [TIMEFRAME] by using [METHOD].

Rewrite my headline so the usefulness (practical value and real-world outcome) is unmistakable.

Ensure the headline communicates clear transformation and practical gain.

Ask me any questions you have.”

5. Ultra-Specificity Precision Prompt

Prompt:

“You are a messaging strategist specializing in specificity.

Background: My current messaging is too broad: [CURRENT_VAGUE_PROMISE]. My audience values measurable outcomes like [METRICS].

Rewrite my headline to make it ultra-specific by including numbers, timeframes, constraints, audience qualifiers, or measurable results where appropriate.

Ensure the specificity increases credibility rather than limiting appeal unnecessarily.

Ask me any questions you have.”

6. 4U Stress-Test Prompt

Prompt:

“You are a conversion auditor evaluating headlines using the 4 U’s framework.

Background: Here is my landing page headline: [HEADLINE]. The offer is [OFFER], targeting [AUDIENCE].

Score the headline from 1–10 on each of the 4 U’s: Urgent, Unique, Useful, Ultra-Specific.

Explain weaknesses in each category and provide an improved version that strengthens the weakest U first.

Ask me any questions you have.”

7. Premium Tone 4U Prompt

Prompt:

“You are a premium brand copywriter crafting high-ticket landing pages.

Background: My offer is priced at [PRICE] and targets [AFFLUENT / PROFESSIONAL / ENTERPRISE AUDIENCE].

Create landing page headlines using the 4 U’s framework while maintaining a refined, authoritative tone.

Avoid hype, gimmicks, or exaggerated claims.

Ensure urgency and specificity are embedded subtly, not loudly.

Ask me any questions you have.”

8. Multi-Angle 4U Variation Prompt

Prompt:

“You are a landing page optimization strategist running headline experiments.

Background: My product is [PRODUCT_NAME] for [TARGET_AUDIENCE], delivering [CORE_RESULT].

Craft headline variations that each emphasize a different primary ‘U’ (one led by urgency, one by uniqueness, one by usefulness, one by specificity), while still satisfying the remaining three criteria.

Ensure each version feels strategically distinct.

Ask me any questions you have.”

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