The Brutal Reason You’re Not Getting Sales – And Exactly How to Fix It Today

If you're not drowning in leads and sales, here's the cold truth: it's not the algorithm, it’s not the ad platform, and it’s definitely not the market.

Your offer just isn’t good enough.

I just revisited Sell Like Crazy and $100M Leads – two books that couldn’t be more different in tone but agree on one ruthless truth:

💣 You don’t have a traffic problem. You have a conversion problem.

💣 You don’t need more hacks. You need a Grand Slam Offer.

💣 You don’t need to “build awareness.” You need to sell like your life depends on it.

Sabri Suby reminds us that “being busy is not the same as being productive.” Most founders are stuck in the 96% of tasks that don’t move the money needle.

Alex Hormozi drops it even harder: “Advertising lets you have a terrible product and still make money.” But that’s not a get-out-of-jail card. It means you need something people feel stupid saying no to.

What works RIGHT NOW:

Create a High-Value Content Offer (HVCO) that educates, not sells.
Build an irresistible offer — one that’s clear, specific, low-risk, and hard to ignore.
Spend 80% of your time on sales-driven tasks. Delegate the rest.
Don’t wait for organic. Paid traffic is the great equalizer IF your offer converts.

💡 PRACTICAL CHALLENGE FOR YOU:

Write down your current offer.
Ask yourself: “Would a total stranger think this is a no-brainer?”
If not – rework it using Hormozi’s formula: Dream outcome × Perceived likelihood of success ÷ Time delay × Effort/sacrifice.

Selling is the lifeblood of your business. And your offer is the heart.

Let’s fix it.

0 comments