Today's video (about 5 minutes) explains a topic that's crucial to website maintenance and sustainability, but it's something not all website owners think about enough ... awareness. Knowing the invisible infrastructure that keeps your website running behind the scenes is crucial for fixing problems when they come up and even more important for preventing problems in the first place. Making a list of these pieces and keeping it in a place where you can reference as needed is like having a good trail map for your climb. You need to know where the trail is so you can stay on it. So, what does your map look like? Drop a message in the comments if you already have one or if you need help getting started. Until next time, keep your eyes on the trail and keep climbing! 🏔️

You may have noticed I've been a little bit quiet this past week or so. The winter winds have been swirling around my spot on the mountain, and I fell back. But don't worry, I'm still here! In this week's video (about a 4 minute watch), I talk about what it means to stand back up after feeling like you've fallen down on your website climb. If any of this resonates with you after watching this video, please feel free to comment where you may have fallen on your climb, and most importantly how you got back up! And until next time, keep warm, keep safe, and keep climbing! 🏔️

Today, I talked about an important mindset foundation I want to normalize: why smart, capable people avoid working on their websites. It happens more than you may realize, especially for photographers, creatives, and small business owners. If this is where you are right now, you are not alone. And the good news is, it's not as tough to break this avoidance cycle as you might think. The recording below (about 7 minutes) helps break down why we feel this way about our websites and a better way to approach them. Does this resonate with you? Are you avoiding your website? What's getting in your way? Please share your thoughts and reactions in the comments below and let me know how our Community can help. These weekly Base Camp sessions are here to turn our website avalanches into snowflakes, so don't be afraid to share where you may be stuck on your digital climb. What you share may just be the warm ray of sunshine that melts another member's snowbank! If you can't join us live, please still post a comment with a topic you'd like covered here. No question is too small, and we can incorporate it into a future Base Camp session. Until next time, stay warm and safe in whatever winter has to offer in your neck of the woods, and keep climbing! 🏔️

Happy Wednesday! I hope everyone is having a great second full week of the new year. Since there were no live questions for our second Base Camp Q&A session today, I took this time to cover an important but often overlooked topic: What actually matters on a website (and what doesn't). These principles hold especially true for photographer and artist websites and really any small business website at some level. I think we've all been here at some point on our own website journeys, and if you're just starting out, hopefully these ideas can help make your climb a least a little bit less steep. When you watch the recording (about 8 minutes), I'd love to know which ideas spoke the most to you for where you are on your journey right now. Feel free to drop your thoughts and reactions in the comments below. And remember that these weekly Base Camp sessions are here for us to help each other on our climb. If you can't make it live, post a comment with a topic you'd like covered here, and we can incorporate it into a future Base Camp session. Until next time, have a great rest of your week, and keep climbing! 🏔️

It was a little bit lonely in our first Base Camp Q&A Call today (just yours truly in fact), but that's okay. We'll have another one next week! Since there were no "Q's to A", I used this time as an opportunity to talk a bit more about our Community and where we're headed, using my own website as an example of how we can get there. You can catch the recording below (it's about 10 minutes). If you couldn't make it today due to a scheduling conflict, drop a comment below with some preferred times you'd like to see for our interactive calls. Since we have members in different locations, please also be sure to include your time zone when you suggest a time. And, if you didn't even know the call was happening today, head over to the Calendar tab to check out the schedule. No shame there, but now you know. Have a great rest of your week, and keep climbing! 🏔️