If you can’t say the visual’s job in 10 words,
you’ll keep shipping pretty nonsense.
It’s because you’re asking for a picture, when you actually need a repeatable visual system.
Do this the next time you need a graphic for a post, a deck slide, or a thumbnail (Gemini works great for this).
Step 1: Decide the job of the visual in one sentence.
Example: “Make this post skimmable for busy operators.”
If you can’t say the job, you’ll keep generating pretty nonsense.
Step 2: Pick one layout you can reuse for 30 days.
Stop reinventing design every time.
Pick one:
- Big headline + simple icon
- Numbered checklist card
- 2-column “Problem / Fix”
- Quote card with a strong border
Step 3: Give Gemini a “visual spec” instead of vibes.
Copy/paste this and fill it in:
Asset: (LinkedIn 4:5 image, 1080x1350)
Topic: (what this is about)
Audience: (who it’s for)
Message: (the one takeaway)
On-image text: (max 10 words)
Style words: (pick 3: clean, bold, calm, technical, playful, editorial)
Colors: (2-3 hex codes)
Fonts: (any preference, or “clean sans-serif”)
Composition: (centered, lots of whitespace, left-aligned text, etc.)
Brand element: (one repeated thing: thin border, corner tag, small icon style)
Avoid: (no faces, no clutter, no gradients, no fake “3D”)
Step 4: Generate a set, not a single image.
Ask for 8 variations of the same spec:
- 4 with icon-led layout
- 4 with text-led layout
You’re trying to find a “house style,” not win the lottery.
Step 5: Lock the style with one keeper.
When you get one that’s close, tell Gemini:
“Use this exact style for 5 more images with different headlines. Keep the same layout, colors, and spacing.”
Now you’ve got a system.
Here’s a real example you can steal for your next ops post:
Asset: LinkedIn 4:5 image, 1080x1350
Topic: Weekly team update
Audience: founders + operators
Message: Updates should reduce questions, not create them
On-image text: “A weekly update that stops Slack chaos”
Style words: clean, calm, structured
Colors: #111827 (near-black), #F9FAFB (off-white), #2563EB (blue accent)
Composition: left-aligned headline, big margin, small icon top-right
Brand element: thin border + a small “Week __” tag
Avoid: photos, gradients, tiny text, crowded icons
Your goal is simple: someone should recognize your visuals before they read a word.
That’s the difference between “I posted a graphic” and “I built an asset pipeline.”