If your business is online, SEO is working for you or against you, even when you are not actively thinking about it. Strong SEO means your ideal customers find you at the exact moment they are searching. Weak or ignored SEO means you are invisible while competitors take the clicks, leads, and trust. SEO is not just keywords. It isOn page structure that search engines understandOff page signals that build authority and credibilityLocal SEO that helps nearby customers choose you first The sooner SEO is done right, the easier growth becomes. Waiting usually means higher costs and more ground to recover later. If you are unsure where your site currently stands or want help improving on page, off page, or local SEO, I am happy to support you. Sometimes a few strategic fixes make a big difference. Feel free to reach out or drop a comment.

Sometimes the best customer insights are hidden behind workarounds, hacks, substitute solutions. That’s why we created P.A.L.T. at Design Sprint Academy. It helps teams see the unseen — the less obvious problems — and explore territory where competitors aren’t. Proof: Claude Cowork Anthropic didn’t build Cowork because users requested it. They built it because they watched users hack Claude Code (a developer tool) to handle everyday tasks they couldn’t quite describe yet—like organizing files or planning trips. That’s a Painful + Latent sign. What P.A.L.T. stands for: P (Painful): → A problem that hurts, costs time, money, or trust. A (Aspirational): → A desire or wish that would feel good to achieve, but not critical. L (Latent): → A hidden issue or desire the user hasn’t yet recognized or can’t clearly express. T (Top of Mind): → Something the user is already aware of and actively thinking about (or actively looking for solutions). We use P.A.L.T. inside our AI Problem Framing workshop as a filter before teams commit to solutions. It helps them ignore, for a moment, the Top-of-Mind problems (where competitors also focus) and spend time where they can make a unique difference: Painful + Latent. I wrote a deeper breakdown of how Claude Cowork maps to P.A.L.T. (and how to replicate their way of thinking). https://www.designsprint.academy/blog/p-a-l-t---the-framework-anthropic-accidentally-proved-with-cowork Hope you'll find it helpful.

We have officially opened the agenda for next year's AI Facilitator Bootcamps. If you are ready to move to bridge the gap between AI ambition and execution—this is where it happens. We are keeping the cohorts small and the work hands-on. Join us in Berlin or New York: 👉 https://learn.designsprint.academy/AI-facilitator-training

I’m dropping this here before we blast it on social media because I want this community to see it first. We're launching the AI Problem Framing Facilitator Stack. It’s a complete kit to help you run the exact 1-day scoping workshops we run for our corporate clients. It is not a course, just the tools to get teams to clear, fundable AI use cases. What’s inside: - ✅ 150+ Slides (Editable) - ✅ Minute-by-minute Agenda - ✅ The Playbook & Scripts Grab it here: https://www.designsprint.academy/product/ai-problem-framing-facilitator-stack