A buyer reached out to me recently asking for feedback on his new M&A sourcing strategy. His plan? Paid ads ➔ Landing Page ➔ Instant Valuation ➔ 90-Day Automated Email Nurture Sequence ➔ 20-minute Discovery Call. His goal was to close 3 to 4 acquisitions a year using this. I told him to scrap it. We have been conditioned to think about M&A outreach as a volume-based "marketing funnel." It isn't. You cannot automate trust. You cannot put a retiring owner's life's work into a 90-day drip campaign. If you want to acquire a good business, you don't need a complex funnel. You need to do what I explain in this video. 👇

My campaigns are currently operating at 80% acceptance rate. and those that connect, 93% of them reply to my messages. Have a look at my funnel, I think there's something to be said for using free resources.

Has anyone had a play around with connecting from people from specific LinkedIn groups?

I've added even more modules to make it clearer on what happens AFTER you've gone through it! Read the modules here.

Hop on the team call - tell me your issues! https://meet.google.com/are-beop-wmh