14d • General discussion
Stop approaching this like you’re selling a SaaS Product
A buyer reached out to me recently asking for feedback on his new M&A sourcing strategy.
His plan?
Paid ads ➔ Landing Page ➔ Instant Valuation ➔ 90-Day Automated Email Nurture Sequence ➔ 20-minute Discovery Call.
His goal was to close 3 to 4 acquisitions a year using this.
I told him to scrap it.
We have been conditioned to think about M&A outreach as a volume-based "marketing funnel." It isn't.
You cannot automate trust.
You cannot put a retiring owner's life's work into a 90-day drip campaign.
If you want to acquire a good business, you don't need a complex funnel. You need to do what I explain in this video. 👇
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Stop approaching this like you’re selling a SaaS Product
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