The pitch is fat burning through adiponectin. The evidence is animal studies at doses you could not reach from a capsule if you ate the whole bottle.
There is no published, adequately powered human trial showing fat loss at any commercially available dose. Not a weak trial. None.
Grade: Overhyped.
This one is worth knowing because it is the cheapest failure mode in the aisle: a real mechanism in a rat, sold as a result in a human.
Ever bought one of these?