There’s No “secret sauce” to success.

The hard truth is that consistent effort of whatever path you choose is the answer.

Two pricing paths when starting out:

1. Lower prices

Fills your schedule fast but attracts more tire kickers and low-value clients. Great for practicing and building confidence, not so great for net profit or long-term retention of great clients.

2. Higher prices

Slower start, fewer clients at first, and more pressure to add value to justify your rates. But you’ll attract better clients, earn more per appointment, and build a loyal, high-value client base. The early frustration is worth it—long term, you’ll have higher profit and stronger relationships with great clients.

A few more posts will be up shortly addressing this in more detail.

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