A couple weeks ago, I had this super odd instant 5% drop in open rates.
My super consistent rate was 33% on average for over a year, maybe two.
Then it suddenly goes to 28% average.
I'm thinking Google / Apple blocker probably. CTR stayed the same so I'm not super worried about it but I am curious if something happened in the tech world.
Or maybe my Kit is being 💩 and genuinely not delivering again.
Thoughts?