I found the following email in my spam folder today: === SUBJECT: question Hey John, I’ve been on your list for a while, and something I’ve noticed with your emails is that you have a lot of material that could make great stories. Here’s the simple framework I use: **Story → Lesson → Offer** Instead of starting with the lesson, start with something that happened. Then connect the story to the lesson. And let the lesson naturally lead into the offer. I thought your email would work really well with this structure. Would love to hear what you think. === I checked, and this guy is not on my list, at least not with this name or with this email address. I feel this is a disguised pitch, but I don't know where it's leading. I replied to the guy just to see. Any ideas where this might be going?