I’m not a content creator or a YouTube star. I’m a chef trying to find my community. Here’s a raw video of how I see moving forward in this group. Let’s ask questions that come from the heart. My speciality is health and food. Baking and being prosperous in my business is my passion. Flavor architecture is my obsession. How can I help you in moving forward in your food business and food knowledge?

Inside the free offering, you'll start building the foundation that most people skip: 🍞The Crumb (Skill & Structure) You'll learn how to read recipes rather than just follow them. Why certain ratios work. Where flexibility lives. How to troubleshoot when something goes wrong, and how to fix it without starting over. We'll talk about fermentation, high-altitude baking, texture, moisture, fat, sugar, and structure in a way that makes you feel fluent, not overwhelmed. 🍓The Craft (Taste, Instinct & Identity) This is where food becomes personal. You'll learn how chefs actually think about flavor: contrast, balance, tension, nostalgia, and restraint. You'll start to recognize why some combinations feel expensive, bold, or unforgettable. You'll develop your own point of view instead of borrowing someone else's. 💰The Commerce (Selling out without selling your soul) Whether you sell at a farmers market, dream of a bakery, or just want your food to land differently when you share it. You'll learn the psychology behind why people buy. Pricing, presentation, storytelling, micro-moments of trust, and customer experience that turns strangers into regulars. This isn't the hustle culture. Its craft with intension.

Most people are taught to cook by copying. Copy the recipe. Copy the technique. Copy the plating. Copy the pricing. And yet the most memorable food you've ever eaten wasn't a copy. It had a point of view. A personality. A feeling. In professional kitchens, at farmers markets, in bakeries, and behind closed doors, there are unspoken rules, shortcuts, flavor frameworks, sensory tricks, pricing and selling psychology, and production systems that aren't written in cookbooks. They're passed hand to hand or learned the hard way through failure. I DON'T WANT YOU TO FAIL. I WANT YOU TO SUCCEED! Crumb, Craft, & Commerce exists to pull back the curtain. This isn't about becoming "perfect." Its about becoming fierce....in the best way possible.