What you'll learn here (for free)
Inside the free offering, you'll start building the foundation that most people skip:
🍞The Crumb (Skill & Structure)
You'll learn how to read recipes rather than just follow them. Why certain ratios work. Where flexibility lives. How to troubleshoot when something goes wrong, and how to fix it without starting over. We'll talk about fermentation, high-altitude baking, texture, moisture, fat, sugar, and structure in a way that makes you feel fluent, not overwhelmed.
🍓The Craft (Taste, Instinct & Identity)
This is where food becomes personal. You'll learn how chefs actually think about flavor: contrast, balance, tension, nostalgia, and restraint. You'll start to recognize why some combinations feel expensive, bold, or unforgettable. You'll develop your own point of view instead of borrowing someone else's.
💰The Commerce (Selling out without selling your soul)
Whether you sell at a farmers market, dream of a bakery, or just want your food to land differently when you share it. You'll learn the psychology behind why people buy. Pricing, presentation, storytelling, micro-moments of trust, and customer experience that turns strangers into regulars.
This isn't the hustle culture.
Its craft with intension.
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Lela Becker
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What you'll learn here (for free)
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Crumb, Craft & Commerce
skool.com/crumb-craft-commerce-5761
Chef LeLa teaches from crumb to customer. Master the kitchen, build flavor, and the psychology of selling out at your local farmers' markets.
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