I got this breathless email from a business guru recently:
“Here's where we're at with A.I. right now... We should all be doing everything we can to keep up with what's going on. Here's why... Those people who aren't keeping up are going to be the ones who have their businesses pulled out from under them. This…is changing literally everything.”
Over the years, I’ve heard this about other innovations like cable television, satellite radio, the internet, websites in general, blogs in particular, social media and now AI.
Also over the years, I’ve found much of this to overblown hype.
For example, cable television was supposed to usher in an era of commercial-free paid television. Within 5 years cable television was as heavily loaded with commercials as broadcast television.
According to some, now AI is shattering what another business leader calls the “capability ceiling”. That leader outlines how you can now deliver work to clients outside of your “knowledge and experience limits”.
Just have AI spin up formulas, frameworks and ideas and sell them to clients as your own.
No more reading, research and spending years developing expertise in a given field or several interrelated fields.
Just let AI do the work and get paid.
Perhaps it’s just me in Luddite mode, but I see a lot of potential problems with this business model. Chief among them is the potential epidemic of flabby brains in the near future.
What happens when in the scramble for competitive advantage and the fear of being left behind, some humans forget their knowledge and life experience are their greatest assets?
What happens when some people grow dependent on passing off scraped content as their own creation and then at some point have to prove their expertise? What then?
I think such dependency can lead to flabby brains and an imposter economy.
Some have embraced AI and prepared to ride this wave to shore. Others like me are thinking how can I navigate this innovation with a measure of integrity and still thrive?
Creative Party members, how do you feel about AI in your businesses? How do you feel about AI hype? Is AI “changing literally everything” or just some things?