What makes a thumb stop
Want to know what makes a thumb actually stop? It's simpler than you'd think.
Your eye is drawn to strong contrast and clear edges, a face (especially one showing feeling), and something that makes a reader think 'oh, this is for me'.
Before you post your next ad, just ask: what does the eye land on first?
If you'd like the gentle full walkthrough, there's a lesson on this in the Classroom.
Share your ad image and tell me what you think the eye sees first. Let's take a look together.
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Jill Cooper
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What makes a thumb stop
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