Want to know what makes a thumb actually stop? It's simpler than you'd think. Your eye is drawn to strong contrast and clear edges, a face (especially one showing feeling), and something that makes a reader think 'oh, this is for me'. Before you post your next ad, just ask: what does the eye land on first? If you'd like the gentle full walkthrough, there's a lesson on this in the Classroom. Share your ad image and tell me what you think the eye sees first. Let's take a look together.

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