Here's the recording! Hopefully you can watch and see how friendly and non-threatening we are! Notes: Impromptu Zoom Meeting - March 25 VIEW RECORDING - 27 mins (No highlights) Meeting Purpose Q&A on Facebook ad strategy and Kickstarter promotion. Key Takeaways - Ad Set Diagnosis: To fix a $60 spend vs. $7 revenue ad set, add unique attribution links to each ad. This isolates the winner(s) and allows you to pause the losers, preventing Facebook from wasting budget on underperformers. - Ad Rotation: Rotate ads for longevity and audience psychology. A break from an ad can overcome creative fatigue, and seeing it again later signals quality, which can convert readers who needed time to decide. - Kickstarter Strategy: Use a reader magnet ad to build a warm email list before launch. The ad sells the story, not the campaign; the Kickstarter CTA is placed at the end of the novella and in a subsequent email drip. - New AI Targeting: Facebook is testing a new AI-driven targeting feature where you describe your ideal reader in natural language. This could restore the hyper-specific targeting capability lost in recent years. Topics Ad Set Diagnosis & Optimization - Problem: An ad set spent $60 for only $7 revenue (1 sale + ~1500 KU reads). - Root Cause: A single attribution link for all 5 ads in the set. Impact: This prevents identifying which specific ad is performing well and which are wasting budget. - Solution → Add Unique Attribution Links: Add a unique link to each ad in the set. Run for ~3 days to gather data. Pause underperforming ads; keep the winner. - Ad Set Structure Best Practice: Run only one ad per ad set for traffic campaigns. Why: This allows precise budget control and audience adjustments for that single ad without affecting others. Exception: Sales/lead ads can run multiple creatives, as Facebook's algorithm can optimize for the best performer.

I'm thinking we'll do 2/27 Thursday afternoon at around 2PM CST! I hope this works for everyone! If you can't attend but want your question asked, post your question here. If it's a question about your specific ad, include: Screenshot of your ad If it's data related: A FULL screen screenshot of your data, your audience, and relative info. Might be more than one image per question. But if it's a screenshot Mal will need a FULL screen snapshot. Otherwise she may ignore it. The link will be at the top of the Community and under the Calendar.

Hi Everyone! Who is ready to seize 2026 by the horns and who rather just eat mac and cheese? Or maybe we can do both? Yes! Let me know how you're feeling and post your FB Ad questions in the comments!

Who wants to be the first to read this for me and give me your impressions and thoughts? How to > > Lean into the algo rather than always fighting it How to >> Stop using checklists as a crutch and make decisions in real time https://dl.bookfunnel.com/bpt3nn3i05

Here’s how Facebook thinks, here’s why most advice doesn’t apply to authors, and here’s the deepest signal we can give Facebook to train the algorithm effectively. I thought I would highlight the replay, graphic, and checklist! Checklist: Funnel Breakdown.docx