How to take advantage of an organically successful reel?

I had a reel that lost its mind on Thanksgiving and went from 5k views that day to 35k views. It's now at 90k. It was awesome. I sold a lot of books and I didn't spend any money to do it. If only that could happen every day lol. Is there a way to take advantage of that somehow? Like send an ad to the same audience? Or should I try the advantage audience thing since FB found my people them pretty well from the reel? Thanks!

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