Esto es para los nerds de los libros. Si te flipa (re)leer y aprender de los libros seguramente tengas un buen puñado de libros y otros tantos sin leer o pendientes de comprar. Me molaría que me dejases una lista de 5 libros pueden ser de marketing, copy... o no. Si no lo son, obviamente que te hayan marcado, inspirado para tu proyecto o negocio. Yo pongo una lista de 10 típicos míticos para que las primeras respuestas no sean facilonas.🤪 1. 100M Offers de Alex Hormozi 2. Scientific Advetising del tito Claudio 3. Breakthrough Advertising de Eugene Schwartz 4. The Adweek Copywriting Handbook de Joseph Sugarman 5. El Tao del Email Marketing de Miguel Vazquez 6. The Ultimate Sales Letter de Dan Kennedy 7. Tested Advertising Methods de John Calpes 8. The Robert Collier Letter Book de Robert Collier 9. Copywriting Secrets de Jim Edwards 10. Secretos punto com de Russell Brunson A ver qué tienes por ahí y entre todos construimos una anti-biblioteca

Hola! Hoy una carta que es bastante conocida. Se trata de "Do you make these mistakes in job interviews?" Disfturadla: Do you make these mistakes in job interviews? —BY GARY BENCIVENGA NEW YORK—Do you know why you should never eat a spinach salad when you're being interviewed over lunch? If you're a man, do you know why you should never wear a gold bracelet to a job interview? If you're a woman, do you know the kind of blouse that makes interviewers of both sexes think you're a loser? According to a new report, these are examples of innocent mistakes almost everyone makes when job-hunting. But they're small potatoes compared to the most common mistake of all—not knowing how to position yourself as the #1 candidate in an over-crowded field. Here's the problem. Competition for white-collar jobs has grown so fierce that a single help-wanted ad in a major newspaper can pull in 2,000 resumes. That's seven large mail sacks bulging with resumes—from a single ad. How can you beat odds like that? This is the key question addressed by the "underground" best-selling report, Interviews That Win Jobs. Privately published and not available in bookstores, the report is based on extensive research with hiring executives, recruiters, outplacement officers and other experts on how to land lucrative job offers in today's tough white-collar job market. studies, conducted through two-way mirrors, by top placement services. These studies have identified what the most successful job candidates do differently than others to win many more job offers. Of greatest value, the report spells out today's most powerful strategies for winning the job over hordes of others, some of whom are bound to be better qualified than you. Surprisingly, it shows that beating the odds can be much easier than you'd ever imagine IF you apply some simple rules of effective self-marketing. Indeed, since so few candidates even know about these strategies, they give you an almost unfair edge. For example: - Why, according to studies, candidates with the best qualifications "on paper" usually don't get the job! You'll learn the factors that count for much more and how to use them to gain an enormous advantage. - The simple 12-word sentence that will make you the #1 candidate more often than you'd ever believe. - 11 ways to get interviewers to like you. (People only hire those they like!)...25 biggest interview turnoffs. - Interview Etiquette Checklist: Many "unwritten" rules you may be breaking. - Worst times to schedule an interview—your odds of getting hired are very low. - A simple strategy to make yourself three times more likely to get hired. - The mistake made by 90% of those fired from a prior job. It can guarantee you won't be hired again soon! - How to skyrocket your number of job offers by making interviewers feel SAFE in hiring you.

Va, que se vaya moviendo esto que es de las secciones más interesantes. Os dejo una de las primeras cartas que descubrí y que cuanto más leo más me fascina. Es una que prácticamente puedes copiar, editar y usar casi tal y como está. Se trata de "The Lazy Man's Way to Riches sales letter" de Joe Kerbo, te cuento más en los comentarios. Disfruta: “Most People Are Too Busy Earning a Living to Make Any Money” I used to work hard. The 18-hour days. The 7-day weeks. But I didn’t start making big money until I did less—a lot less. For example, this ad took about 2 hours to write. With a little luck, it should earn me $50, maybe a hundred thousand dollars. What’s more, I’m going to ask you to send me 10 dollars for something that’ll cost me no more than 50 cents. And I’ll try to make it so irresistible that you’d be a darned fool not to do it. After all, why should you care if I make $9.50 profit if I can show you how to make a lot more? What if I’m so sure that you will make money my Lazy Man’s Way that I’ll make you most unusual guarantee? And here it is: I won’t even cash your check or money order for 31 days after I’ve sent you my material. That’ll give you plenty of time to get it, look it over, try it out. If you don’t agree that it’s worth at least a hundred times what you invested, send it back. Your uncashed check or money order will be put in the return mail. The only reason I won’t send it to you and bill you or send it C.O.D. is because both these methods involve more time and money. And I’m already going to give you the biggest bargain of your life. Because I’m going to tell you what it took me 11 years to perfect: How to make money the Lazy Man’s Way. O.K.—now I have to brag a little. I don’t mind it. And it’s necessary—to prove that sending me the 10 dollars—which I’ll keep in escrow until you’re satisfied—is the smartest thing you ever did. I live in a home that’s worth $250,000. I know it is, because I turned down an offer for that much. My

Venga, otro para el Swipe. Aunque no es una carta de ventas, pero el copy (y la campaña entera) es la hostia de bueno. Se trata del clásico de Avis del 62 "We Try Harder". Como verás en las imágenes la campaña dio para diferentes anuncios y, en todos, el copy está super currado. Os dejo el que más me gusta, además de la locura del título. La campaña: Avis is only No. 2 in rent a cars. So we try harder. El anuncio que me mola: "Avis is only No. 2 in rent a cars. So why go with us? We try harder. (When you’re not the biggest, you have to.) We just can’t afford dirty ashtrays. Or half-empty gas tanks. Or worn wipers. Or unwashed cars. Or low tires. Or anything less than seat-adjusters that adjust. Heaters that heat. Defrosters that defrost. Obviously, the thing we try hardest for is just to be nice. To start you out right with a new car, like a lively, super-torque Ford, and a pleasant smile. To know, say, where you get a good pastrami sandwich in Duluth. Why? Because we can’t afford to take you for granted. Go with us next time. The line at our counter is shorter." © 1963 AVIS, INC."

Nunca había visto los bumps organizados de esta manera, y me ha parecido genial. Como justo esta semana Migui está tratando el tema de cómo presentar las ofertas en caja de seda, me ha parecido tan casualidad que no podía dejar de compartirlo. Me he tropezado con este checkout con dos cosas que no había visto en el uso de los bump (adjunto imagen) 1 - La palabra en corchetes (Epic, must have) dándole más valor a cada uno de los bump 2 - Crear un bundle dentro de los propios bump. Los cuatro bump previos son una especie de carta de ventas exprés del bundle final Me encantaría contactar con esta mujer y preguntarle que cuántos bundle bump vende, porque intuyo que mucho. Y poca broma, porque si la oferta principal son 297 y se infla a vender bumps de 197...pues fíjate si está ganando dinero extra. Y si no me hago con el bundle, como mínimo me hago con el must have. Es como un discurso interior, venga, no me gasto los 197, pero el 97 sí que sí, que menos. Hasta ahora yo siempre había visto los bumps como un detalle extra de poco precio. Un 10-25% del valor de la oferta principal. Pero en este caso un bump de 200 € sobre 300 €, y que tiene pinta de que lo va a vender como churros, me parece una idea muy a tener en cuenta. ¿Lo habíais visto así alguna vez? ¿Conocéis algún otro truco / estrategia para presentar los bump? PD: Por cierto, la oferta principal es un curso de cómo aprender a tocar cualquier pieza a piano en la mitad de tiempo.