Feb 6 (edited) • 💬 Discussion
why didn't they you about this???
yoooo
If you have ever wondered...
- How the heck do millionaire copywriters write so good...
- I learn about these "Big 4 emotions", but my copies are still bad
- What are the secrets they not telling me...
if this is you rn, I got you
In just a moment, I'll show you 3 sneaky tactics an 8 figure copywriter Russel Bronson uses to write his copys and print millions...
And I'm surprised no one ever told you before...
And no, it's not a "Unique" headline word combo...
the handsome nature of Russell...
or some crappy wordplay
I'm talking about some deep deep levers A-level copywriters use to make their copies jucier...
The first one is Entering The customer's current headspace
I heard this on his podcast months ago but the essence is...
if you want to write effective copy it has to feel like a subtle conversation starter with their current thoughts, beliefs, assumptions, and objections...
that's why having a doc full of these things is important (if you don't have a written doc to refer to DO NOT make that mistake please design it for every project you do.)
KJ calls this the customer's bubble, the self-sustained bubble you're customer lives in...
And to interact with them you must start with those exact thoughts, kinda like this...
"And if you're still wondering if this is right for you...."
"Why is Russel Bronson giving me this much value for free "
or from Dan Koe's sales page:
"is it even possible to make money online, I've only seen influencers do this..."
when you do this, your reader will have no option but to keep reading because you've slid smoothly to his current thought hemisphere
But the problem is, if you don't know you're readers' dreams, desires, pains, fears doubts... you can't use this powerful magnet.
The next and most powerful sales tool is the Awareness funnel
How he moves the reader from "wth are you" to "I wanna BUYYYYYYYY"
The third is the tone of voice
I haven't heard a single soul online talk about it, and Russel is the only one I saw implement it...
but I'm assuming you don't wanna read any longer lol
but if you do let me know...
4
9 comments
why didn't they you about this???
skool.com/copywriting-launchpad
A FREE Skool community for copywriters. Start your copywriting journey, learn high value skills, land clients, unlock freedom, and support each other.
Leaderboard (30-day)
1
+135
2
+26
3
+23
4
+22
5
+18
Powered by