Why business owners hate you (and it's not what you think) - The fake friend technique that's killing your outreach

If someone only became your friend to use you for their own benefit and they didn't care about you at all, how would you feel?

Pretty shit right?

Used, manipulated, angry probably a bit stupid for falling for it.

Well that's exactly what bait & switch outreach feels like to business owners.

You slide into their DMs pretending to be a fan, asking innocent questions, building 'fake' rapport...

When really you just want to sell them something.

And when you finally pitch them?

They feel exactly like that person who got used by a fake friend.

Manipulated. Annoyed. And definitely not buying from you.

It gives off the impression that you are only using them for your benefit and your not actually here to help them.

And look, I know it's not your fault because that's what these gurus have been teaching us to do, I don't blame you one bit...

That's why I stopped doing it.

That's why I hate it.

I don't want to make people feel like they've been tricked.

Business owners would rather you just be direct, personalised, and honest.

Authenticity beats manipulation every.single. time.

The people making real money in freelancing stopped playing games years ago. They just tell the truth.

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