Outreach Isn't About Your Message | The Real Sauce Behind A Winning Outreach Message

Alicia Joseph

Aug 26 • 💬 Discussion

This was the reason why I was not landing any clients with my outreach.

And once I fixed this one thing,

I didn't have to OVERTHINK my outreach anymore.

It made it easy for clients to say YES to me.

And land multiple clients since.

So when I was first starting to outreach,

I always used to think, ''WHAT'S THE RIGHT MESSAGE TO SEND?"

''AM I SAYING THE RIGHT THING?''

''DO I SOUND TO SALESEY?"

Trying to watch all the outreach gurus on youtube, trying to look for a copy & paste ''winning outreach message''

I used the whole, bait and switch, free sample method.

But no matter how cute and friendly my outreach sounded

It didn't matter?

And I realised after spending thousands on courses, and doing lot's of outreach,

that it had NOTHING to do with my message.

I realised it was actually about my OFFER.

The difference between clients that said ''no'' and the clients that said ''I'm interested'' is the fact that I have got a very strong offer.

I want you all to ask this.

What's your offer?

Could you say it in 1-2 sentences?

And no copywriting isn't an offer.

Emails isn't an offer either lol

Sales pages isn't an offer

Ads isn't an offer.

Growth operating isn't an offer

If you struggle to answer that question, there's your answer!

What do you think clients buy into?

Your outreach message...?

Or what you have to offer....?

So stop focusing on your outreach message and start focusing on your OFFER!

Your outreach message will become so much easier to create once your offer is dialed in.

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