Lina: “My edge over other copywriters...”

Nabeel Azeez

3d (edited) • 🛍 Promotions

@Lina Fahizul

is a copywriter in high demand.

She's booked out with clients and has a bunch of brands on a waitlist.

And she gets huge wins for her clients.

Her CRO split tests are beating controls by 100% and 200%.

I asked her what her edge is.

Here's what she told me.

***

My edge is that I don't guess. I diagnose.

Most copywriters write what they think sounds good, follow the frameworks, study the swipe files, and run “proven direct response copy” on a female audience.

When it underperforms, they just keep testing new headlines and new hooks with no real hypothesis behind any of it.

Then they decide women are harder to convert.

They're not.

You just don't understand how they buy.

I've spent years reverse-engineering female buyer psychology.

I've audited over 200 funnels and interviewed real women about what made them pull out their credit card and what made them leave.

What I found dismantled almost everything I thought I knew about direct response.

Women don't buy linearly.

They buy circularly.

They need multiple touchpoints, multiple passes, multiple moments of validation before they commit.

Most funnels are built for one visit and one conversion.

And that's exactly why they fail with women.

I also know that there are six emotional blockers that have to open before a woman will buy: recognition, validation, permission, proof, safety, and belonging.

Once I know that, I look at the data to form my hypothesis.

Where on the page do I need to address each one, and how?

What makes me different is that I live in the space between emotional empathy and hard data.

A lot of marketers go purely on vibes.

Others lean too hard on data and lose the emotional thread entirely.

I do both.

I know how women buy, and I know how to validate that with what the numbers are actually telling me.

***

Lina will host a live, 3-day workshop on female buyer psychology starting tomorrow.

The workshop will run from July 1st to 3rd.

The live sessions are from 2 pm to 4 pm GMT.

Recordings will be made available.